Bag designers often follow apparel and home décor fashion for their inspiration. Bags are an accessory and while they must be practical, they still need to be stylish and trendy.
BIC Graphic has identified 3 key trends in bags that have inspired its new product development and several new items for 2015.
Athletic Wear in Everyday
Athletic wear is becoming the new casual wear. Well-known yoga apparel brands such as Athletica® and Lululemon® are designing clothes that can be easily transitioned from yoga class to lunch, and even to work. Retro brands such as Converse® and Tretorn® have made a comeback in our everyday trends. Boat shoes are now school shoes, and combat boots aren’t just for the great outdoors.
The Winners Take All collection from Atchison® by BIC Graphic is the perfect example. This assortment is perfect for the gym, work, or a day of shopping. By creating a complete collection of items, this exclusive design suites a variety of target audiences – from colleges and sports teams, to wellness programs and health clubs.
Bright Colors, Stripes and Patterns
Vibrant colors such as orange and coral are an inspiration for both fashion and retail décor. From pillows, rugs, curtains and bedding, to purses and swimwear, orange is everywhere. Stripes and bold patterns are also trendy, as demonstrated by GAP’s winter line and by the upcoming Spring 2015 collections by Zara and more. In home décor, renowned Robert Allen’s popular fabrics are full of bright colors and patterns.
By adding a contrast color or patterned interior lining, bag designers can add fashion and flair – a real differentiator in the promotional products segment.
KOOZIE® by BIC Graphic introduced the Helix pattern on the KOOZIE® Helix Lunch Kooler – adding a touch of style to the practical box lunch cooler design.
Also, the tribal pattern found on The Hut Tote sets it apart from the rest –available in the Norwood by BIC Graphic Good Value® Collection.
Round and Round
Rounded handbags are back – Tory Burch, Dolce & Gabbana and Diane Von Furstenburg are all adding them to their Spring 2015 lines. It’s a fun change from the structured and more serious bags of the past few years.
With the rise of the healthy eating trend, “brown-bagging” your lunch is more popular than ever. For Spring/Summer, fresh salads are a common lunch item. In addition to offering salad containers, KOOZIE® by BIC Graphic is introducing the KOOZIE® Round Koolers to their assortment. With a perfect fit for your round lunch containers, these coolers have a refreshed look and are also great for taller cans and bottles.
~Margit Fawbush
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