Sine 1908, the Atchison® brand has stood for sophisticated stying and retail-inspired designs. Several trends continue to inform the 2016 line to keep it on the cutting edge – why offer your customers the same old same old when you can give them something fresh?
1) Cotton – Cotton, a natural fiber, is extremely popular at retail right now. Cotton totes are the perfect summer accessory for shopping, the beach, boating and more. The addition of a printed pattern design and leather look handles are nice touches as well.
2) Drawstring Backpacks with a little something extra – These sporty bags continue to be popular with all ages, but its important to set yourself apart with new accents such as two-toned drawstring cords or zipper trims. Bright colors with and quality, reinforced stitching are also important!
3) Collections – matching sets are something that people really appreciate. For example the Winners Take All Collection offers a Duffel, Cooler, Backpack, Tote and Drawstring Backpack in a sporty, stylish look.
4) A little something extra – special touches like contrast stitching accents, grommets, shoulder-length handles, curved pockets, extra pockets – these are all things that set your bag apart from the rest. And that’s what keeps your bag around increasing brand impressions showing ROI for your clients.
For the full Atchison® by BIC Graphic assortment, click here.
~Margit Fawbush
