Once upon a time tailgating was simply a six-pack and some hot dogs in the stadium parking lot. Fast forward to today and tailgating is its own event – and people are willing to spend big to make their tailgating time memorable. In fact, up to $12 billion is spent on tailgating activities in the U.S. every year. [1] Here’s our take on how promo fits into this lucrative market and how you can score big selling to tailgaters.
Tailgate-Worthy Tech
No one knows exactly when the first tailgating party happened, but according to the American Tailgaters Association, the first occurrence in the US was in mid-summer of 1861 – a full eight years before the first football game. (2) Tailgating has certainly evolved since those early days. Tech accessories that enhance the party with music, keep devices powered-up, or help take that perfect selfie are in-demand and now considered essential tailgating gear.
#32145 myCharge® RazorXtra Power Bank – With fast charging technology to significantly shorten charging time, this power bank helps keep devices charged for the full event. Two USB ports deliver 2.4A shared output and can even charge two devices simultaneously.
#31952 Mobigrip® Cellular Leash – Keep you phone secure while playing cornhole or taking tailgate selfies with this phone “safety belt.” Stick directly to the back of your phone and wrap the bungee around your finger to help stop your phone from slipping out of your hands.
#32164 Bluetooth® Key Finder and Selfie Remote – Speaking of selfies, this handy remote helps snap pictures while also helping find any keys that may have gotten misplaced at the party. Includes a tracker with pad print or britePix® imprint, instructions and charging cable.
#32202 Xoopar® Bluetooth® Sound Block Speaker – This speaker is the same size as an average cell phone to take up minimal space but deliver quality sound. Bluetooth® 4.0 connects wirelessly up to 30 feet away and provides up to 4 full hours of play time.
Case Study: #32202 Xoopar® Bluetooth® Sound Block Speaker
Customer: Telecommunications company
Purpose: Incentive gift with new contract sign-up
Audience: Mobile phone usersA telecommunications company secured a sponsorship to have a mobile pop-up in the tailgating area for a professional sports team. Their objective with the sponsorship was to increase brand share in the market through awareness and new contract sign ups.
They decided to offer the #32202 Xoopar® Bluetooth® Sound Block Speaker as a new contract incentive gift. They liked that the speaker provided exceptional sound quality while being small enough to fit in a pocket. It was also a natural tie-in to both tailgating and their company, with its ability to connect to most mobile devices and provide music wirelessly.
The response from game day attendees was positive and the company saw higher traffic than projected at their pop-up. The company placed a re-order of the speakers to extend the promotion through the entirety of the sponsorship season.
Chill Out
It just isn’t a tailgate without KOOZIE® koolers! Can/bottle koolers and bag koolers are essential for any tailgate or “homegate” to keep food and beverages on-point leading up until the main event. The KOOZIE® brand offers a wide variety of insulated materials in on-trend colors to match a team or corporate branding. With two out of every five tailgaters attending 6 to10 tailgate events per year, KOOZIE® brand products will have you covered all season. (3)
#45023 KOOZIE® The Original Can Kooler – You can’t go wrong with the beverage insulator that started it all! This classic KOOZIE® can kooler is perfect for keeping beverages chilled and your hands warm during tailgate parties all season. Available in 12 popular colors to coordinate with your favorite teams.
#46208 KOOZIE® Giant Collapsible Neoprene Can Kooler – The popularity of craft beer continues to grow and promo products can help brewpubs, microbreweries and craft breweries build their brand and gain market share. (4) This KOOZIE® can kooler fits snugly on a 24 oz. can – perfect for the popular larger craft-style cans and breweries targeting tailgaters!
#15658 KOOZIE® Tailgate Rolling Kooler – This 4-wheeled kooler is large enough to carry what you need whether tailgating for your favorite team or at the coolest summer music festival. Additional pockets provide extra storage while the retractable 26” handle makes transporting a breeze.
#15907 KOOZIE® Olympus 24-Can Kooler – Take your tailgate gear to the next level with this premium kooler that fits up to 24 cans plus ice! The functional design includes a main zippered compartment, front zippered pocket, attached bottle openers, wrapped carry handles and padded shoulder strap.
Coming August 1st! #26121 KOOZIE® Kamping Chair – Featuring a soft-sided kooler in one armrest, and a KOOZIE® can kooler in the other. The padded seat, durable steel frame and carry bag ensure you’ll have the best seat at the party!
Coming Soon – August 2018! #26121 KOOZIE® Kamping Chair – This chair features a soft-sided kooler in one armrest, and a KOOZIE® can kooler in the other. With the padded seat, durable steel frame and carry bag – the ultimate in tailgating comfort is here!
Looking for more? We’ve got a KOOZIE® can/bottle kooler that is perfect for all your favorite activities!
Heating Up
According to Tailgating Magazine, cold temps and freezing wind chill are no match for extreme tailgaters! When the weather turns cold master-tailgaters don’t watch from home, they just turn up the heat. Items that keep everyone comfortable, provide wearable warmth and heat up the eats are sure to help parking lot parties last right up to game time. (5)
#26080 Sizzer 3-Pice BBQ Set – This set has everything you need to tend to all your flame-grilled favorites. The durable stainless steel spatula, fork and tons have long handles and come in an imprinted carrying case for convenient transport and storage.
#15027 Stadium Blanket – The gray fleece lining on this 48” x 57” blanket will help keep you cozy if the weather cools down. Conveniently folds into its own carrying case with handle, imprinted front pocket and removable, adjustable shoulder strap.
#46178 KOOZIE® Hartwell Vacuum Tumbler – 20 oz. – Keep your coffee or cocoa warm for hours in this high-performance tumbler! The stainless steel outer and inner walls have added copper lining for exceptional performance in a stylish, modern design.
#26065 2-in-1 Neck Warmer and Hat – Stay warm all day with this convertible hat and neck warmer combo. Features an adjustable drawstring with toggle to use open as a scarf or closed as a hat. One size fits most.
More than Just a Game
People eating, drinking and having fun while tailgating are also building community with like-minded people in the process. That sense of sharing and participation is what has brought tailgating to more than just sporting events. Concert and festival-goers are tailgating head of the event more each year, expanding the audience and opportunity for tailgate promos. (6)
#32125 HMDX® Daze Bluetooth® Speaker – Don’t limit the music – or the party – to inside the concert! With incredible 360-degree sound, the HMDX Daze has booming bass and a fun light show feature. The Bluetooth® technology connects wirelessly from over 30 feet away and provides up to 5 hours of play time on a single charge.
#26111 Bold Sunglasses – These sunglasses sport UV400 protective lenses with bright and bold frames. Great for tailgate sponsor giveaways and special event promotions. Available in ten different frame color options to match any brand message.
#46165 KOOZIE® Color Changing Can/Bottle Kooler – Keep drinks cold while having fun with this temperature changing can/bottle kooler. The outer layer changes color with the touch of a warm hand!
#26064 LAMZAC® The Original – The perfect buddy for your next concert or festival tailgate! Fill this comfortable seat or sofa for two with air in seconds to hold up to 440 lbs. Easily deflates to fit in a convenient carrying pouch.
Visit bicgraphic.com for even more products perfect for the tailgating vertical market.
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