Summer is the best time of year to get outside and have fun with family and friends. Brands that provide promotional products that enhance summer events and experiences can make a positive impression that lasts long after the warmer weather has passed. Here are four success stories that show the power of summer promotions.
VIP Promo for Concert Goers
An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The #15787 Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyle/laid back summer style of the headlining artist and was good-quality to appeal to concert goers who paid top dollar for their tickets. The event organizer ordered 20,000, imprinted them with special tour artwork reserved for top-tier ticket holders and included them in the gift box mailed with the VIP concert tickets.
A Charity 5K Gets Sili
An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled event where participants had a great time raising money for charity.
As part of their sponsorship, the insurance company had signage at the water stations, but could also provide an item with their logo at the after-race party. They chose to show appreciation for participants by providing #46238 Silipint Straight Up Pint Glasses. As an insurance company, they loved the durability and un-breakability of the Silipint imprinted with their brand message. The Silipint Pint Glasses were also available in vivid, swirled color combinations that were sure to remind recipients of the fun-filled day they raised money for a worthy cause.
The insurance company received positive feedback on the “cool” pint glasses when they distributed them to race participants, and were tagged in hundreds of social media posts about the event. They also saw an increase in online inquiries for their services in the weeks following the race.
Sounds like Summer Success
A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the mall for stamps to win prizes. The facility was looking for items that would have broad appeal from a recognizable brand that would make the prize more desirable.
They chose the #32270 Jam® Chill Out Bluetooth® Speaker as one prize option because of the popularity of the brand, the compact size and appeal to their target demographics. They imprinted the speakers with the promotion logo and it ended up being one of the most popular prizes. The mall monitored hashtags tied to the promotion on social media and found the speaker to be the most mentioned and photographed prize by participants.
Promos Light Up Amusement Park Experiences
A theme park developed a new fireworks and laser show leading up to closing each night during the summer season. They wanted to add a promotional chair to their retail shops for visitors to purchase so they could sit and watch the show, then have a nice souvenir to take home.
The #45009 Captain’s Chair was selected because of the carry bag and assortment of product colors. The park also liked the 4 color process imprint to convey their brand messaging. The POS materials encouraged people to use the chairs during the show. The park saw an increase in the number of people staying at the park until close, which they attributed to the nightly fireworks and laser shows. They were pleased to have a promotional item that tied into their new event and offered ongoing brand visibility outside the park as well.
Visit bicgraphic.com to explore all our items perfect for heating up the summer promo season!
