The Souvenir® brand began in 1908 and has been a leader in supplying promotional writing instruments for over a century. Since reviving the Souvenir® brand in 2018 with 14 exclusive pens, Koozie Group has launched 46 new products that bear the Souvenir® name and that includes much more than just writing instruments. Plus, there’s even more coming soon!
Over the last 2+ years we’ve seen a great response to Souvenir’s® fresh designs, and the story is far from over. In fact, the force behind the brand’s re-launch, Yolande Northington, Senior Product Manager, is excited about the ways Souvenir® innovation continues to set brands apart from their competition.
“We chose our Souvenir® product line to address the need for diversity and uniqueness in the writing instruments category. The promo products industry has evolved over the years, but pen designs have been lacking. This line brings some fun back to writing instruments and stationery products, and our goal is to grow Souvenir® to be a go-to stationery brand for promo distributors and their clients.”
~Yolande Northington, Senior Product Manager with Koozie Group
Adding retail-inspired journals and innovative writing instruments has taken the Souvenir® brand to the next level. These additions push the innovation envelope even further with on-trend features for today’s market and styles that will get brands noticed for years to come.
Check out some of the latest ways the Souvenir® brand is driving promo innovation:
#56033 Souvenir® PrevaGuard™ Story Pen
Our signature Souvenir® Story Pen is now available with PrevaGuard™, an antimicrobial additive that protects the pen by suppressing the growth of bacteria, algae, fungus, mold and mildew.
People will continue to be conscious of touching shared objects, so writing instruments with PrevaGuard™ protection are sure to be in high demand, even after the pandemic is over.
#16166 Souvenir® Notebook with Vertex Pen
This notebook features elevated elements like a durable plastic cover, white spiral binding and dot pattern that matches the accompanying #56031 Souvenir® Vertex Pen.
An interior pocket, elastic closure and 4 subject dividers with colored tabs add to the fun look. And the Souvenir® branding on the inside truly gives this promo notebook a retail-feel.
#32376 Souvenir® Stationery Set with Motive Pen
Offices and work environments are evolving but people still need supplies to make their workday easier. So why not make those desk accessories stylish? This Souvenir® branded stationery set includes everything to make a cubicle or home office deskscape fun AND functional – all in one convenient kit. Perfect for employee gifts or vertical markets like education/collegiate and business services.
#56026 Souvenir® Jalan Highlighter Pen Combo
More than just a slide-action pen, this multi-function writing instrument also has a dual-tip highlighter. The innovative design is perfect for fast color-coding and marking because you can change the color with a simple turn of the pen. Complete with chrome tip, clip and pop of color accents that frame the imprint on a bright white background.
When you want to draw attention to important info and great brands, highlighters are a hit! Their bright and transparent hues enhance research, make it easy to reference notes and connect important ideas for students and professionals alike.
Head over to kooziegroup.com now to learn more about the Souvenir® brand and shop all our Souvenir® writing instruments, journals, notebooks and desk accessories.
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