An educational leaders association wanted a bag giveaway for their annual conference that would appeal to teachers and administrators. The bags would be given away at registration and contain documents and schedules for conference events.

The organizers chose the #15932 KAPSTON® Pierce Tote-Pack because it had several storage compartments and a laptop sleeve so attendees could easily carry laptops, documents and other necessities between conference sessions. The versatility the bag offered by being both a tote and backpack also appealed to the broad audience. Attendees were impressed with the high-quality, modern design and functionality of the tote-pack.