A pet food manufacturer partnered with a nationwide pet store to provide food samples during special adoption and vaccination events. They also wanted to add a branded item to accompany the sample that would be kept and used by the new pet owners.
They chose the #7007 Puppies & Kittens Spiral Calendar because the adorable imagery had universal appeal and it kept their brand in front of new pet owners for a full year. The calendars were distributed at pet store events and with food samples as part of a new pet owner kit. The manufacturer was happy to participate in a good will campaign and provide a useful item with a longer lifespan than just the food sample.