A newly-built apartment complex in a college town was holding a street fair event to attract more tenants. A local insurance office decided to reserve booth space at the event to educate attendees about renter’s insurance and get their name out in the community.
The insurance company chose the #8107 Monthly Weekly Planner with Clear Pocket for their giveaway because it is a useful item that would give their logo exposure for a full year. They inserted business cards into the zippered pocket and a card with “renter’s insurance fast facts.” The insurance office saw an increase in both office and online quote requests in the weeks following the street fair.