A mid-size car repair shop was approached by a driving school to do a presentation on roadside safety and emergency preparedness. The repair shop saw this as an opportunity to not only educate drivers, but also as a way to build relationships and hopefully convert the students into customers.

At the end of their presentation, the repair shop gave all the students a 3-in-1 COB Emergency Tool imprinted with their company logo and website. They chose this item because it is a useful item to keep in the car, and the safety tool features tied into their presentation. The repair shop also distributed these tools out at community events to spread awareness about roadside safety and their company; and saw an increase in new customer service appointments.