A theme park developed a new fireworks and laser show leading up to closing each night during the summer season. They wanted to add a promotional chair to their retail shops for visitors to purchase so they could sit and watch the show, then have a nice souvenir to take home.
The #15567 Premium Stripe Chair was selected because of the carry bag, high-quality and high weight limit. The park also liked the 4 color process imprint to convey their brand messaging. The POS materials encouraged people to use the chairs during the show. The park saw an increase in the number of people staying at the park until close, which they attributed to the nightly fireworks and laser shows. They were pleased to have a promotional item that tied into their new event and offered ongoing brand visibility outside the park as well.