An auto manufacturer was looking for a giveaway to celebrate the release of a newly redesigned SUV model at the manufacturing facility. The redesign included rugged and outdoor-inspired features, so the manufacturer wanted a giveaway item that related back to the new design. The manufacturer liked the #26121 Koozie® Kamp Chair because it was a useful item made of quality materials with features that would appeal to campers, tailgaters, beach-goers and more.
These chairs were imprinted with the vehicle model name, year and tagline and were given as an appreciation gift to the employees who worked on the line that manufactured the SUV. Also included in a nationwide promotion, the chairs were shipped to dealerships across the country to be used in floor displays and as giveaway items to customers who purchased the new model.
Koozie® is a registered trademark of BIC Graphic NA.