A digital marketing consulting firm wanted to find a promotional item that would be a memorable leave-behind after pitch meetings. They had used USBs and power banks in the past but felt technology items were not helping set them apart from their competition.

Their promotional distributor suggested a padfolio could be an interesting way to differentiate their brand as it is not something you would expect from a firm working primarily in the digital space. The firm loved the idea and worked with their creative team on a campaign that showed the benefits of mixing digital and traditional marketing. They chose the high-style #15979 KAPSTON® Natisino Zippered Padfolio and inserted an eye-catching flyer about marketing mix inside the document pocket and coordinating business cards inside as well. The firm saw an increase in follow-up meetings and great feedback on the quality of the leave-behinds almost immediately after implementing the program.

©2020 BIC Graphic North America, Clearwater, FL.