A tennis organization wanted to promote a program that allows individual non-pro players to participate in national tournaments, leagues and to receive discounts on merchandise. They were looking for an item to advertise enrollment during a major tournament.
Tournament organizers imprinted the round #MGSSL20 BIC® 20 Mil Large Stock Shape Magnet with a tennis ball background, membership numbers and the organizations website. The magnets were placed on pro players vehicles during tournaments and visiting spectators were encouraged to visit the website and register. Enrollment increased the organization re-ordered these magnets for over 50 pro circuit tournaments throughout the year.