A home insurance company was participating in a home show with a booth that promoted natural disaster preparedness. They wanted a giveaway item that would be useful to prospective clients and was also made in the U.S.A.
They decided to giveaway them #P4A6A25 BIC® 4”x6” Adhesive Notepad, 25 Sheet Pad, setting the artwork up like a checklist with their company information at the top. Visitors to the booth were encouraged to add the notepads to their disaster preparedness kits so they could plan well and have their insurance information handy. The insurance company was so pleased with the response, they placed a re-order to giveaway the notepads at all remaining events for the year.