A telecommunications company secured a sponsorship to have a mobile pop-up in the tailgating area for a professional sports team. Their objective with the sponsorship was to increase brand share in the market through awareness and new contract sign ups.

They decided to offer the #32202 Xoopar® Bluetooth® Sound Block Speaker as a new contract incentive gift. They liked that the speaker provided exceptional sound quality while being small enough to fit in a pocket.  It was also a natural tie-in to both tailgating and their company, with its ability to connect to most mobile devices and provide music wirelessly.

The response from game day attendees was positive and the company saw higher traffic than projected at their pop-up. The company placed a re-order of the speakers to extend the promotion through the entirety of their sponsorship season.

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