A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the mall for stamps to win prizes. The facility was looking for items that would have broad appeal from a recognizable brand that would make the prize more desirable.
They chose the #32300 House of Marley® No Bounds Portable Bluetooth® Speaker as one prize option because of the popularity of the House of Marley® brand, the compact size and its appeal to their target demographics. They imprinted the speakers with the promotion logo and it ended up being one of the most popular prizes. The mall monitored hashtags tied to the promotion on social media and found the speaker to be the most mentioned and photographed prize by participants.