A pharmacy quick care clinic was launching a “sign up for wellness” campaign to promote a text service. Patients who signed up for the program would receive text alerts and have access to text prescription questions directly to the pharmacy. One threat to the program was the older average age of their patients, and their possible resistance to new technology. A writing instrument not only related to the campaign slogan, but also tied together a classic promo item with the imprint promoting a digital service.

The clinic chose the #55934 Souvenir® TFW Pens because of the clean, modern look of bright white alongside blue, their corporate color. They were given away at the pharmacy counter, clinic check-out and drive-thru prescription pick-up window. The campaign received positive feedback across all age groups and sign-ups for the program exceeded projections.