A veterinarian’s office was looking for ways to promote their online pharmacy service during the Coronavirus pandemic. The new service was a way for clients to place pet med orders online and pick-them up with drive-thru service at their clinic.
Due to the pandemic, pet owners were waiting in their vehicles during examinations, but still had to fill out paperwork upon arrival. The office decided to provide a #55937 Souvenir® Saga Pen to everyone who arrived for the appointment. Each pen was imprinted with the name and URL for their online pharmacy, and was clipped to a coupon for 20% off their first order. They chose the Saga pen because there were color options that matched their corporate branding in an elevated style at an affordable price point.
The veterinarian’s office saw a significant uptick in online pet medication orders after starting their writing instrument giveaway, and the coupon redemption rate exceeded projections by 15%.