A university art department received funding for additional recruitment efforts after receiving accreditation. Recruiters wanted to provide a giveaway item to take on their expanded high school visit tour that was small enough to include with their standard info packet.
They chose #ICLGEL BIC® Intensity® Clic™ Gel Pens because of the array of product colors and gel ink color options. Including pen colors with coordinating ink colors appealed to the creative audience and made a distinct impression over standard black/blue ink pens. The department’s efforts resulted in an increase in enrollment and they earned a place on a “Top 10 Art Schools in the US” list the following year.