A craft brewery was incorporating a “gift shop” into their business model to create a new revenue stream while promoting their brand message. The brewery loved the versatility of the #15883 Koozie® Expandable Lunch Kooler because it accommodated cans or bottles and felt the quality aligned with their high-quality product.
The koolers were sold in the brewery retail area and on their website. They sold out faster than the brewery projected and turned into a regular, repeat order. It also consistently remained in the top 5 of all products sold online for the company.