PrevaGuard_New_Products

As the Demand for PPE Levels Out, PrevaGuard’s™ Popularity Continues to Grow

The December ESP search data is in and traditional promo categories are making a comeback for the first time since the pandemic hit last spring. In fact, the Top 10 ESP Search Term data shows two promo classics, mugs and pens, bumping face masks to #3. December was the first time in eight months that … Continue reading As the Demand for PPE Levels Out, PrevaGuard’s™ Popularity Continues to Grow

People-Still-Want-Promotional-Product-Giveaways

People Still Want Giveaways, They Just Don’t Want the Germs

It’s no secret that promotional items tend to travel from person to person. That’s part of the reason why they’re the most high-impact, cost-effective advertising medium for your clients. Writing instruments are a great example of this effectiveness, generating 3,000+ impressions in their lifetime. (1) Almost everyone has a collection of promo pens that they’ve … Continue reading People Still Want Giveaways, They Just Don’t Want the Germs

Koozie Group Keep it. Give it. program

Koozie Group Debuts New Social Impact and Sustainability Commitment Called Keep it. Give it.

Koozie Group (previously BIC Graphic North America) has implemented an expanded social impact and sustainability commitment called Keep it. Give it. The program is new for the Top 10 Supplier and aligns with their mission to keep the good going® by leaving a positive, lasting impact with the solutions and experiences they deliver. “We’ve always … Continue reading Koozie Group Debuts New Social Impact and Sustainability Commitment Called Keep it. Give it.

Nostalgia Marketing and Promotional Products

The New Year Thrives on Nostalgic Vibes

After the unpredictability of last year, consumers are excited to see what’s next when it comes to connecting with brands. That may be why some of 2021’s emerging marketing trends seem so exciting. Promo Distributors are ready to navigate through the new year ahead and create some powerful campaigns for their clients. One emerging trend, … Continue reading The New Year Thrives on Nostalgic Vibes

New Products from Koozie Group January 2021

What’s New This Month? January 2021

Happy New Year! Koozie Group is starting 2021 off right with great new products across 8 categories including new designs of best-selling styles and future favorites from brands like Koozie®, Souvenir®, Atchison® and more! Read about our newest products below and be sure to check out everything new from Koozie Group at kooziegroup.com. New from … Continue reading What’s New This Month? January 2021

IMAGEN-brands-joins-the-koozie-group-family

Koozie Group Acquires IMAGEN Brands, Expanding our Strategic Plan for Sustainable and Scalable Growth

(December 22, 2020 – Clearwater, FL) Koozie Group (previously BIC Graphic North America), a portfolio company of H.I.G. Capital, has announced the completion of the acquisition of IMAGEN Brands with the support of H.I.G. IMAGEN Brands, whose companies include Vitronic and Crown, is a Top 40 hard goods supplier, recognized as a leader in service … Continue reading Koozie Group Acquires IMAGEN Brands, Expanding our Strategic Plan for Sustainable and Scalable Growth

KG-Factor-Sustainable-Promotional-Products

Koozie Group Launches New KG Factor Designation, Identifying 500+ Products Designed to Lessen Environmental Impact Through Longevity

Koozie Group (previously BIC Graphic North America) has announced the implementation of a KG (Keep It. Give It.) Factor designation, identifying 510 products whose designs lessen environmental impact through longevity. The supplier worked with a third-party, Hanover Research, to conduct an impartial end-user survey to identify KG Factor items as part of Koozie Group’s larger … Continue reading Koozie Group Launches New KG Factor Designation, Identifying 500+ Products Designed to Lessen Environmental Impact Through Longevity

KIGI_Change-the-Game

How Keep it. Give it. Will Change the Game

Have you heard? 77% of consumers say they would be more willing to purchase products or services if a company shows a commitment to addressing social, economic and environmental issues. (1) But it’s not just buyers. Workers and investors also want corporations to make meaningful contributions to the greater social good, and you can count … Continue reading How Keep it. Give it. Will Change the Game