Promo professionals have experienced their share of challenges in recent years when it comes to goods and materials produced overseas. First there was dealing with unpredictable pricing due to tariff changes, and now COVID-19 has caused disruptions that are shifting global supply chains. According to Forbes, the increased interest in reshoring has accelerated more since … Continue reading USA-Made is Back in a Big Way
How the Souvenir® Brand is Driving Innovation
The Souvenir® brand began in 1908 and has been a leader in supplying promotional writing instruments for over a century. Since reviving the Souvenir® brand in 2018 with 14 exclusive pens, Koozie Group has launched 46 new products that bear the Souvenir® name and that includes much more than just writing instruments. Plus, there's even more coming … Continue reading How the Souvenir® Brand is Driving Innovation
Building the Perfect Swag Bag
Everyone loves a party favor, and Oscar's weekend is the perfect time to consider what makes a swag bag truly memorable. The Oscar swag bag is the ultimate party favor with Forbes estimating the 2020 collection of goodies value at a whopping $225,000. While most clients aren't looking for something that over-the-top, swag bags are … Continue reading Building the Perfect Swag Bag
Koozie Group® Hero: Jeff Ibberson
Site Manager - Sleepy Eye, MN A true legend, today we honor Jeff as a Koozie Group® Hero for his unparalleled print knowledge, guidance and leadership that has helped build our promotional calendar dynasty. Jeff not only expertly manages a complex business, but challenges our Sleepy Eye site to transform their processes and printing capabilities … Continue reading Koozie Group® Hero: Jeff Ibberson
After COVID, What’s Next for Promo?
As COVID-19 vaccines roll out across the United States, there seems to be new hope that a path out of the Coronavirus pandemic is forming. In the promotional products industry, this hope includes the reinstatement of postponed events, small businesses reopening and clients restarting initiatives that were put on hold back in March 2020. (1) … Continue reading After COVID, What’s Next for Promo?
The Travel and Hospitality Market is Ready for a Comeback
Most people would agree that the inability to travel and visit with friends and family has been one of the more difficult parts of the pandemic. So, it's no surprise that with millions of Americans now fully vaccinated against COVID-19, people are itching to getaway. Especially now that the CDC has officially announced that people … Continue reading The Travel and Hospitality Market is Ready for a Comeback
What’s New this Month? April 2021
Put a spring in your step this month with new items perfect for spending time outdoors. Plus, check out eco-friendly promos made from recycled materials, new Souvenir® notebooks, colorful drinkware designed to get brands' noticed and more! Golf Take your promo game to new heights with the Titleist® Pro V1® and Titleist® Pro V1x® in … Continue reading What’s New this Month? April 2021
Top Trends for Spring ’21
If you're looking for ideas that impress, knowing current trends is a great place to start. By suggesting on-trend promos, you present yourself as an expert distributor while also giving clients unique ways to stand out from the competition and connect with their target audience. This trend collection brings together seasonal ideas, shifting consumer interests … Continue reading Top Trends for Spring ’21
Why the Pros Use PromoStandards
Did you know that 84% of consumers are using digital channels more since the start of the COVID-19 pandemic? (1) Now is the time to make sure your customers' online experiences are top-notch! One way promo distributors can improve the way end buyers interact digitally with their business is by using PromoStandards. What is PromoStandards … Continue reading Why the Pros Use PromoStandards
Koozie Group® Hero: Chuck Coffiey
Catalogs Department & Shipping Supervisor - Clearwater, FL Today we honor Chuck for always having a positive, can-do attitude and never giving up when finding solutions that help our customers and our business. Recently, there were challenges printing shipping labels for our Canadian shipments. Even though there didn't seem to be a way to make … Continue reading Koozie Group® Hero: Chuck Coffiey