A promo distributor was implementing a new platform to enhance their marketing capabilities and integrate strategy with their sales team. To maximize their efforts with the new platform, the distributor sent a group of employees to a week-long training seminar and educational conference sponsored by the platform developer.
The distributor provided each attendee with the #16091 Osprey® Centauri backpack imprinted with their company logo. The backpacks provided an easy way to carry and protect laptops and stay organized throughout the seminar. The imprint was also a conversation starter during introductions with other attendees. The distributor got several leads and new clients from businesses in attendance at the conference.