When a pub had to temporarily close due to Coronavirus, the owner wanted a way to connect with his loyal customers in a memorable way. He created a direct mail campaign that included a #45667 Koozie® Coaster imprinted with his logo, contact information and the message “Don’t worry, your favorite barstool is here waiting for you!”

The mailing was sent to customers in his loyalty program who were encouraged to bring along their coasters when the pub reopened to receive a free drink.