A life insurance company was launching a nationwide ad campaign heading into the fall months with a focus on family fun. They wanted to provide local offices with giveaway items as part of the campaign roll out that would tie-in to family fun and also have a high perceived value.

The insurance company chose the #26121 Koozie® Kamp Chair because of the quality of materials, versatility and coordination with the corporate brand colors. The local offices chose how to distribute the chairs; many used them as giveaways at shows or for client appreciation. The chair was well-received by their clients who loved the kooler features for use when camping, watching their kids play sports and at outdoor activities.


Koozie® is a registered trademark of BIC Graphic NA.