A producer of Mexican food products was launching a new variety of guacamole in the U.S. market, just as the Coronavirus outbreak hit. With less people visiting stores in-person, the brand was concerned that the POS displays would not get enough attention to meet sales projections.
They decided to include a #30310 Billboard Clip with purchase so people could keep their chips tasting as “fresh as their new guac”. The free gift with purchase was also promoted via grocery delivery services and through a targeted online ad campaign. The brand is on-track to meet their guacamole sales goals and have also been approached by a leading chip manufacturer to partner on future promotions.