As previously announced, Lori BAUER has been appointed Trade Marketing Director, Norwood & BIC Graphic North America. Effective immediately, Lori’s team will be responsible for all Trade Marketing functions for both the Norwood and BIC Graphic brands. The following appointments are the result of the newly merged Trade Marketing departments. We are also pleased to welcome several new members to the team.
Lisa NATISIN has been appointed Trade Marketing Services Manager. Lisa has been with BIC for over fifteen years. Reporting to Lisa is Sara ROONEY, Senior Graphic Designer, Tom ROYLANCE, Graphic Designer and Erica LOMBARDO, recently named Tradeshow Coordinator.
Laura HIGH has been appointed Senior Trade Marketing Manager for Writing Instruments. Laura has been with BIC for over eight years. Reporting to Laura is Christina JACKSON, recently named Trade Marketing Manager for Writing Instruments and Daniel GALE, recently named Assistant Trade Marketing Manager for Writing Instruments. Daniel was previously an Inside Sales Representative for BIC Graphic.
Liz KAROW has been appointed Trade Marketing Manager for Calendars and Paper Products. Liz has been with Norwood for over twenty years. Reporting to Liz is Alicia SWIFT and Carol FISCHER, Assistant Trade Marketing Managers for Calendars and Paper Products.
Kim SHAW has been appointed Senior Trade Marketing Manager for Other Hard Goods. Kim has been with Norwood for over five years. Reporting to Kim is Kathryn LEIGH and David CHROPKA, Trade Marketing Managers for Other Hard Goods.
Sara YANCHUCK has joined the department as Trade Marketing Manager for Bags, Meeting and Outdoor Products. Reporting to Sara is Jacqueline HOLLIS, recently named Assistant Trade Marketing Manager for Bags, Meeting and Outdoor Products. Jacqueline was previously an Inside Sales Representative for BIC Graphic.
Janet THOMPSON has joined the department as Trade Marketing Manager for Drinkware, Health and Office Products. Reporting to Janet is Mahlon HAYES, recently named Assistant Trade Marketing Manager for Drinkware, Health and Office Products. Mahlon was previously a Norwood Account Manager for the Eastern Region.
Norwood & BIC Graphic’s eMarketing departments are also integrating as part of the Trade Marketing department. Rob MEIER, Web Manager for bicgraphic.com, Carrie FORSTNER, Web Manager for norwood.com, Dawn ABBOTT, eMarketing Specialist and Linda SMITH, Trade Marketing Database Specialist will report directly to Lori Bauer.
“I am very pleased to have such an integrated team from both Norwood and BIC Graphic as well as several new members,” said Bauer. “Their combined experience will prove invaluable as we continue to build both brands in the marketplace.”
~Margit Fawbush
