We, as suppliers and distributors, have a voice – and its up to us to use that voice to help protect our industry. This is a perfect example of how promotional products are misunderstood and under-valued.
Please follow PPAI's suggested methods of reaching out to both the President and Congress via phone, email or fax and be sure to identify as a constituent in the email header:
1. Call the President using this phone script.
2. E-mail the President.
3. Call your members of Congress using this call prompt and script.
4. E-mail your members of Congress.
5. Fax: Visit PPAI’s legislative software online and use the zip code search engine on the site to access your Representative’s website. You will find the fax number there.
While it might be tempting to limit the purchase of promotional products in order to yield some short-term savings, in the long term, this limitation may unintentionally diminish the good work of Federal agencies. Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted audience in a tangible, long-lasting and memorable manner.
Viral, mobile, highly targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Many legislators don’t yet know that promotional products are the most cost-effective method for smaller businesses to market their products or services. Too few elected officials know how essential promotional products are to the marketing mix and the industry, to the national economy.
Please also share this message via FB, Twitter, your own blogs, etc. Its up to us to get the word out!
~Margit Fawbush
