The Awards & Recognition category continues to grow. Recognition items such as awards, trophies and plaques are typically displayed on desks, walls, shelves, mantels and therefore have fewer impressions per month (223 impressions/month) BUT these products are kept around for a very long time AND generate the most favorable impression from recipients.

There is a difference between short term motivation and recognition.  Gift cards, team luncheons, cash and travel motivate for short term goals.  Tangible rewards that are kept (and therefore remembered) are tied to psychological well-being.  Companies that recognize or otherwise engage employees see increased job performance and reduced turnover – in turn making a company more successful.

If you're not selling awards/recognition/incentives to your customers, who is? Protect your existing business by increasing your network within your client's company.  Your marketing or communications contact may not be in charge of employee retention and recognition.  Ask existing contacts to make an introduction.

What additional departments could be appropriate targets for your inquiry?  The following departments are all potential targets:

    Human Resources – Service, Attendance, Retirement, Training, Promotions, Wellness Programs

    Corporate/C-Suite – Significant Milestones, New Buildings, Acquisitions, Holiday Gifts

    Finance – Budget Performance, Inventory Control, Cost/Savings Initiatives

    Sales – Annual Performance, Sales Incentives, Clubs, Networking Communities, Customer Gifts

    Marketing/PR – Trade Shows, Meetings, New Product Launches, Project Completions, Events, Brand                             Advocate Programs, Contest Prizes

    Operations – Cost Improvement Programs, Efficiency/Safety/Process Improvements

How do you help your customer build an Employee Recognition Program?  There are three components of a comprehensive program to enhance employee engagement:  

1)  Day to Day Recognition – informal, frequent and ongoing.  Thank you notes/emails, public praise.  This would include the largest number of recipients.

2)  Informal Recognition – singles out individuals and teams for progress.  Low cost items as rewards.

3)  Formal Recognition – a structured program linked to organizational values and goals.  Public recognition on an annual basis.  A select few employees are awarded.  Higher cost/value items for prestige.

Questions to ASK your Customer:  

What is the desired objective?

How many pieces do you project needing – quantities, award frequency, etc

One award or multiple tiers?

Theme or logo?

Where do you anticipate recipients keeping the award?

Is a functional award appropriate or perhaps just to be displayed?

Is the award specialized to a particular person's interests or generic?

Recipient's level in the organization?

What is the budget?

Is this a new program that is being initiated (and intended to repeat or grow next year) or is this an existing award program and they are just shopping for the actual items.

 Contact your BIC Graphic sales representative for brainstorming help and ideas!  And visit and for lots of great products perfect for Recognition and Incentive programs!

~Margit Fawbush

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