According to the Bureau of Economic Analysis, healthcare spending in the United States was more than $4.3 trillion in 2022, accounting for over 17% of GDP. Given the size of the healthcare industry, it’s easy to see why economists often cite it as being less vulnerable to economic uncertainty. It’s also clear why healthcare is perennially a top market for promotional products.
Let’s explore three areas where promo can be just what the doctor ordered in this diverse and ever-growing industry.
Healthcare-Related Observances
Many people are familiar with Nurses Day (May 12), but did you know there are nurse appreciation events throughout the year? In addition to observances designed to recognize specific healthcare professions, there are numerous days, weeks, and months that bring attention to specific medical conditions.
Any of these occasions can be a time to celebrate the hard work of individuals, increase awareness of the impact of diseases, or raise funds to support individuals and research. Promo products can help in these efforts by:
- Showing appreciation to employees
- Supporting patients dealing with specific diseases
- Building awareness at fundraisers and community events
- Thanking donors and sponsors for their support
Healthcare professionals need to be on the job no matter the weather. That’s why the Shed Rain™ Vortex® V2 Vented Compact (Item #2285) umbrella makes the perfect appreciation gift on Doctors’ Day, Nurses Day, and more. With an auto-open-and-close 43″ arc, the Vortex® V2 features a vented tone-on-tone printed RPET canopy with CET™ (Cable Enforced Technology) that helps prevent the umbrella from flipping inside out in gusts up to 75 mph. It’s a real lifesaver on those rainy, blustery days!
Employee Retention
According to the Centers for Disease Control and Prevention, 46% of healthcare workers reported often feeling burned out. Couple that with the current and growing healthcare worker shortage, and employers are going to need a strategy to keep the employees they have.
Building a positive work culture can help with retention, and employers should make it commonplace. While national observances are obvious chances for showing appreciation, everyday opportunities to show support should also be woven into the DNA of healthcare organizations.
Product Story Idea
Knowing that many healthcare workers experience burnout, a large healthcare organization could offer a series of events to teach employees skills they could use to combat the high levels of job-related stress they face. One of these sessions could focus on the benefits of gratitude journals, and the Souvenir® Daven Journal with Daven Pen (Item #16204) would be the perfect takeaway from the event. With 80 sheets of lined, FSC®-certified paper, it provides plenty of room for writing, and the pen fits securely in its spine so it’s always close at hand when inspiration strikes.
Office Essentials
According to the U.S. Census Bureau, there are over 900,000 businesses in the Health Care and Social Assistance Sector employing over 20 million people. That’s a lot of office supplies! In a busy setting like healthcare, you don’t want to run out of the necessities. These get-the-job-done tools not only help keep teams working efficiently but can also double as giveaways to patients or potential clients.
Good Value™ Breakaway Lanyard with Key Ring – 3/4″ (Item #65153 )
These breakaway lanyards, available in two widths, help keep track of necessary items.
BIC® 4-Color™ Pen (Item #4C)
Everyone loves this classic, fun pen that allows you to change ink colors with the click of a button.
Souvenir® Sticky Note™ 3″ x 3″ x 1-1/2″ Cube (Item #SNC3B)
With a vibrant full-color imprint on all four sides, this cube brings a pop of color to any office environment. Paper is FSC certified.
We’ve just scratched the surface of the many possible uses for promo products in this mega industry. One thing is clear – there are plenty of opportunities to inject appreciation and even a bit of light-heartedness into healthcare, whether it’s recognizing the professionals who keep us well, bringing awareness to specific conditions, or helping medical offices running smoothly. For more ideas, check out products on our website geared toward this industry or download our healthcare target markets flyer. Let’s continue to prescribe promo items that bring a dose of gratefulness, support, and goodwill to those working in this demanding field.
