Back to school is big business. According to experts, spending on supplies at the start of the 2024 academic year is estimated to reach $31.3 billion, or about $586 per student. Must-have items range from pens, pencils, and paper to tech gear and drinkware, plus a bag to carry it all in! We’ve gathered the … Continue reading Pass the Test with 5 Must-Have Back-to-School Products
Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
We recently hosted Sam Hart (@thesam_show) at our Florida facilities. Hart posted a TikTok about our BIC® Intensity® Clic™ Gel Pen (ICLGEL) that went viral, with over 10 million views to date. If you missed the buzz, you can read the story here. Hart initially stumbled upon the ICLGEL when signing the lease for … Continue reading Insider Perspective: TikTok ‘Pen-fluencer’ Sam Hart’s Take on Promotional Products
Unlocking Potential: Promo Products in the Trillion-Dollar Healthcare Industry
According to the Bureau of Economic Analysis, healthcare spending in the United States was more than $4.3 trillion in 2022, accounting for over 17% of GDP. Given the size of the healthcare industry, it’s easy to see why economists often cite it as being less vulnerable to economic uncertainty. It’s also clear why healthcare is … Continue reading Unlocking Potential: Promo Products in the Trillion-Dollar Healthcare Industry
Shop 5 Different Ways with the 2024 Koozie Group® Catalog
We've organized our new catalog into 5 themes to make it easier for distributors to find products that suit their customers' needs. Your clients are a diverse bunch. Some have a strict budget. Some are really into the latest trends. Others want a promotional item from a tried-and-true brand. Our refreshed 2024 catalog is organized … Continue reading Shop 5 Different Ways with the 2024 Koozie Group® Catalog
5 Gift Ideas for the Adventurous Spirit
You’d be hard-pressed to find someone who doesn’t enjoy at least one outdoor activity, whether it's tailgating before the big game or hardcore hiking and camping. In fact, a recent survey reported that 97% of Americans planned to enjoy outdoor activities in the next year. That’s why we can’t think of a better way to … Continue reading 5 Gift Ideas for the Adventurous Spirit
6 Promo Products to Show School Spirit
The smell of fresh crayons lingers in the air as the sound of squeaky new sneakers and nervous excitement fills hallways. Yep! It’s back-to-school season! According to Advertising Specialty Institute (ASI), Education is the top vertical market in promotional products and has held that position for the past eight years with the exception of 2020, … Continue reading 6 Promo Products to Show School Spirit
3 Marketing Pieces to Drive a Strong Finish to 2023 and Jump-Start Sales in 2024
We’ve rounded the corner into the back half of 2023, which means year-end gifting is taking center stage in the promo industry. That includes the busy season for promotional calendars, and that’s kinda our thing. With so much to juggle, we want to make this time of year easier for you. Use these three new … Continue reading 3 Marketing Pieces to Drive a Strong Finish to 2023 and Jump-Start Sales in 2024
Sustainability Is Here to Stay
The buzzwords are everywhere – go green, eco-conscious, environmentally friendly – and with good reason. A survey conducted ahead of the 2021 United Nations Climate Change Conference revealed that sustainability is an important purchase criterion for 61% of US consumers, with more than a third of people willing to pay a premium for such products … Continue reading Sustainability Is Here to Stay
Golf Scores Big with Women and Millennials
Market Insight As we reported last year, the U.S. golf industry saw a surge in participation in 2020 due to the coronavirus pandemic. That momentum carried into 2021, with the total number of rounds played across the U.S. increasing about 5% over the prior year and around 20% over recent pre-pandemic years. (1) Gen Z … Continue reading Golf Scores Big with Women and Millennials
Change for Good: Sourcing Sustainable Paper Stock
Over a year ago, we announced our Keep It. Give It. program, our vision for making a positive social impact and increasing sustainability throughout our business. One of the four key focus areas of this philosophy is Environmental Stewardship. Heading into 2022, we’ve made some giant leaps toward this goal by changing the type of … Continue reading Change for Good: Sourcing Sustainable Paper Stock