For Earth Day 2021, Think Outside (the Box)

Every year on April 22nd, we honor Mother Earth with celebrations and events across the world. Taking time to inspire awareness and appreciation for the environment often includes promotional products that encourage re-usability, are made from renewable resources, produced with safe processes, etc. With an ever-increasing interest in sustainability within the promo industry, Earth Day … Continue reading For Earth Day 2021, Think Outside (the Box)

People-Still-Want-Promotional-Product-Giveaways

People Still Want Giveaways, They Just Don’t Want the Germs

It’s no secret that promotional items tend to travel from person to person. That’s part of the reason why they’re the most high-impact, cost-effective advertising medium for your clients. Writing instruments are a great example of this effectiveness, generating 3,000+ impressions in their lifetime. (1) Almost everyone has a collection of promo pens that they’ve … Continue reading People Still Want Giveaways, They Just Don’t Want the Germs

Nostalgia Marketing and Promotional Products

The New Year Thrives on Nostalgic Vibes

After the unpredictability of last year, consumers are excited to see what’s next when it comes to connecting with brands. That may be why some of 2021’s emerging marketing trends seem so exciting. Promo Distributors are ready to navigate through the new year ahead and create some powerful campaigns for their clients. One emerging trend, … Continue reading The New Year Thrives on Nostalgic Vibes

Our-Promo-Product-Predictions-for-2021

2021 Promo Trends: Our Team’s Predictions

As December approaches, now is a good time to think about what lessons were learned over the past year and look ahead to the future. 2020 brought new obstacles for the promotional products industry and the Koozie Group Team rose to the challenge. So we thought they were the perfect group to reflect back on … Continue reading 2021 Promo Trends: Our Team’s Predictions

How-Marketing-Has-Changed-Forever

How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)

Have you noticed changes to marketing since Coronavirus turned everything upside-down? Probably, even if you didn’t notice right away. Messages about travel, summer blockbusters and dining-out just haven’t been that relevant during a global pandemic. But COVID-19 is shifting more than just the types of products and services behind marketing messages. As more businesses and … Continue reading How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)

how-to-promote-a-promotional-product

5 Promotional Product Ideas to Get People Talking

As a promo product Distributor, you’re an expert at helping customers tell their brand story with creative imprinted items. However, piquing interest in a crowded landscape can be difficult. Both for you - trying to gain business from end buyers, and for your clients trying to connect with the end user. So, how do you … Continue reading 5 Promotional Product Ideas to Get People Talking

How-to-build-a-brand-strategy-template-included

How to Build a Successful Brand Strategy (Template Included)

Having a well-defined brand helps businesses connect with customers and gain their trust. It is more than a product, service, logo, tagline or social media presence; the brand is what leaves a lasting impression. Marketing thought-leader Seth Godin may have said it best: A brand is a set of expectations, memories, stories, and relationships that, … Continue reading How to Build a Successful Brand Strategy (Template Included)