Today are excited to announce a new brand partnership with Dri Mark. Since 1958, Dri Mark has been a leader in the marker manufacturing industry. In fact, they were the first in the United States to sell an instant-dry marker. Since then, Dri Mark has become the standard for highlighters, dry erase markers, and permanent … Continue reading Discover Dri Mark — A Trusted Name in the Marker Industry
Top 10 Back to School Ideas for 2021
Summer is in full swing so now is the time to start selling back-to-school promotions! Between campus bookstores building their inventory, PTA's and administrators figuring out what the return to in-person learning looks like and branded merchandise for the education and collegiate sector - there are plenty of promo opportunities to get excited about! Here … Continue reading Top 10 Back to School Ideas for 2021
Spotlight on Outdoor Events and Entertainment
After more than a year of everything virtual, outdoor events are ready to take off this summer due to the CDC relaxing guidelines as more Americans are vaccinated against COVID-19 (1). Americans love entertainment and they've missed it over the last year! In fact, did you know that entertainment is a consumer’s biggest expense after … Continue reading Spotlight on Outdoor Events and Entertainment
After COVID, What’s Next for Promo?
As COVID-19 vaccines roll out across the United States, there seems to be new hope that a path out of the Coronavirus pandemic is forming. In the promotional products industry, this hope includes the reinstatement of postponed events, small businesses reopening and clients restarting initiatives that were put on hold back in March 2020. (1) … Continue reading After COVID, What’s Next for Promo?
Why the Pros Use PromoStandards
Did you know that 84% of consumers are using digital channels more since the start of the COVID-19 pandemic? (1) Now is the time to make sure your customers' online experiences are top-notch! One way promo distributors can improve the way end buyers interact digitally with their business is by using PromoStandards. What is PromoStandards … Continue reading Why the Pros Use PromoStandards
For Earth Day 2021, Think Outside (the Box)
Every year on April 22nd, we honor Mother Earth with celebrations and events across the world. Taking time to inspire awareness and appreciation for the environment often includes promotional products that encourage re-usability, are made from renewable resources, produced with safe processes, etc. With an ever-increasing interest in sustainability within the promo industry, Earth Day … Continue reading For Earth Day 2021, Think Outside (the Box)
People Still Want Giveaways, They Just Don’t Want the Germs
It’s no secret that promotional items tend to travel from person to person. That’s part of the reason why they’re the most high-impact, cost-effective advertising medium for your clients. Writing instruments are a great example of this effectiveness, generating 3,000+ impressions in their lifetime. (1) Almost everyone has a collection of promo pens that they’ve … Continue reading People Still Want Giveaways, They Just Don’t Want the Germs
The New Year Thrives on Nostalgic Vibes
After the unpredictability of last year, consumers are excited to see what’s next when it comes to connecting with brands. That may be why some of 2021’s emerging marketing trends seem so exciting. Promo Distributors are ready to navigate through the new year ahead and create some powerful campaigns for their clients. One emerging trend, … Continue reading The New Year Thrives on Nostalgic Vibes
2021 Promo Trends: Our Team’s Predictions
As December approaches, now is a good time to think about what lessons were learned over the past year and look ahead to the future. 2020 brought new obstacles for the promotional products industry and the Koozie Group Team rose to the challenge. So we thought they were the perfect group to reflect back on … Continue reading 2021 Promo Trends: Our Team’s Predictions
How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)
Have you noticed changes to marketing since Coronavirus turned everything upside-down? Probably, even if you didn’t notice right away. Messages about travel, summer blockbusters and dining-out just haven’t been that relevant during a global pandemic. But COVID-19 is shifting more than just the types of products and services behind marketing messages. As more businesses and … Continue reading How This Year has Changed Marketing Forever (It’s not as Scary as it Sounds)