You’d be hard-pressed to find someone who doesn’t enjoy at least one outdoor activity, whether it's tailgating before the big game or hardcore hiking and camping. In fact, a recent survey reported that 97% of Americans planned to enjoy outdoor activities in the next year. That’s why we can’t think of a better way to … Continue reading 5 Gift Ideas for the Adventurous Spirit
6 Promo Products to Show School Spirit
The smell of fresh crayons lingers in the air as the sound of squeaky new sneakers and nervous excitement fills hallways. Yep! It’s back-to-school season! According to Advertising Specialty Institute (ASI), Education is the top vertical market in promotional products and has held that position for the past eight years with the exception of 2020, … Continue reading 6 Promo Products to Show School Spirit
3 Marketing Pieces to Drive a Strong Finish to 2023 and Jump-Start Sales in 2024
We’ve rounded the corner into the back half of 2023, which means year-end gifting is taking center stage in the promo industry. That includes the busy season for promotional calendars, and that’s kinda our thing. With so much to juggle, we want to make this time of year easier for you. Use these three new … Continue reading 3 Marketing Pieces to Drive a Strong Finish to 2023 and Jump-Start Sales in 2024
Sustainability Is Here to Stay
The buzzwords are everywhere – go green, eco-conscious, environmentally friendly – and with good reason. A survey conducted ahead of the 2021 United Nations Climate Change Conference revealed that sustainability is an important purchase criterion for 61% of US consumers, with more than a third of people willing to pay a premium for such products … Continue reading Sustainability Is Here to Stay
Golf Scores Big with Women and Millennials
Market Insight As we reported last year, the U.S. golf industry saw a surge in participation in 2020 due to the coronavirus pandemic. That momentum carried into 2021, with the total number of rounds played across the U.S. increasing about 5% over the prior year and around 20% over recent pre-pandemic years. (1) Gen Z … Continue reading Golf Scores Big with Women and Millennials
Change for Good: Sourcing Sustainable Paper Stock
Over a year ago, we announced our Keep It. Give It. program, our vision for making a positive social impact and increasing sustainability throughout our business. One of the four key focus areas of this philosophy is Environmental Stewardship. Heading into 2022, we’ve made some giant leaps toward this goal by changing the type of … Continue reading Change for Good: Sourcing Sustainable Paper Stock
Trade Show Report – What Was Hot in Orlando and Vegas
We had a blast re-connecting in person with so many customers earlier this month at the ASI Show Orlando and the PPAI Expo in Las Vegas. If you weren’t able to join us, here are some of the products that caused a buzz at our booth. All Eyes on Tech According to recent research, 83% … Continue reading Trade Show Report – What Was Hot in Orlando and Vegas
Take Care of You
For many people, a major life event is a wake-up call to take better care of themselves. So, it’s no surprise to learn that in a recent survey 80% of American adults said they intend to be more mindful about regular self-care practices after the pandemic. (1) What exactly is self-care? According to Shainna Ali, … Continue reading Take Care of You
Embrace Your Inner Green – Recycled PET Products
The concept of recycling has been around for thousands of years, but our modern-day understanding of the term emerged in the 1960s and 1970s, spurred on by the environmental movement. (1) The pandemic has heightened awareness of sustainability issues. In a recent survey, 87% of people said that companies should integrate environmental concerns into their … Continue reading Embrace Your Inner Green – Recycled PET Products
Setting the Scene for 2022 – Writing Instruments
Since ancient times, humans have sought ways to record and share their thoughts and ideas. From quills to fountain pens to the ballpoint, writing instruments have evolved, and despite the advent of the digital age, they continue to be a mainstay of everyday life. (1) Come January 2022, we’re writing a new chapter in our … Continue reading Setting the Scene for 2022 – Writing Instruments