The buzzwords are everywhere – go green, eco-conscious, environmentally friendly – and with good reason. A survey conducted ahead of the 2021 United Nations Climate Change Conference revealed that sustainability is an important purchase criterion for 61% of US consumers, with more than a third of people willing to pay a premium for such products … Continue reading Sustainability Is Here to Stay
Golf Scores Big with Women and Millennials
Market Insight As we reported last year, the U.S. golf industry saw a surge in participation in 2020 due to the coronavirus pandemic. That momentum carried into 2021, with the total number of rounds played across the U.S. increasing about 5% over the prior year and around 20% over recent pre-pandemic years. (1) Gen Z … Continue reading Golf Scores Big with Women and Millennials
Change for Good: Sourcing Sustainable Paper Stock
Over a year ago, we announced our Keep It. Give It. program, our vision for making a positive social impact and increasing sustainability throughout our business. One of the four key focus areas of this philosophy is Environmental Stewardship. Heading into 2022, we’ve made some giant leaps toward this goal by changing the type of … Continue reading Change for Good: Sourcing Sustainable Paper Stock
Trade Show Report – What Was Hot in Orlando and Vegas
We had a blast re-connecting in person with so many customers earlier this month at the ASI Show Orlando and the PPAI Expo in Las Vegas. If you weren’t able to join us, here are some of the products that caused a buzz at our booth. All Eyes on Tech According to recent research, 83% … Continue reading Trade Show Report – What Was Hot in Orlando and Vegas
Take Care of You
For many people, a major life event is a wake-up call to take better care of themselves. So, it’s no surprise to learn that in a recent survey 80% of American adults said they intend to be more mindful about regular self-care practices after the pandemic. (1) What exactly is self-care? According to Shainna Ali, … Continue reading Take Care of You
Embrace Your Inner Green – Recycled PET Products
The concept of recycling has been around for thousands of years, but our modern-day understanding of the term emerged in the 1960s and 1970s, spurred on by the environmental movement. (1) The pandemic has heightened awareness of sustainability issues. In a recent survey, 87% of people said that companies should integrate environmental concerns into their … Continue reading Embrace Your Inner Green – Recycled PET Products
Setting the Scene for 2022 – Writing Instruments
Since ancient times, humans have sought ways to record and share their thoughts and ideas. From quills to fountain pens to the ballpoint, writing instruments have evolved, and despite the advent of the digital age, they continue to be a mainstay of everyday life. (1) Come January 2022, we’re writing a new chapter in our … Continue reading Setting the Scene for 2022 – Writing Instruments
Discover Dri Mark — A Trusted Name in the Marker Industry
Today are excited to announce a new brand partnership with Dri Mark. Since 1958, Dri Mark has been a leader in the marker manufacturing industry. In fact, they were the first in the United States to sell an instant-dry marker. Since then, Dri Mark has become the standard for highlighters, dry erase markers, and permanent … Continue reading Discover Dri Mark — A Trusted Name in the Marker Industry
Top 10 Back to School Ideas for 2021
Summer is in full swing so now is the time to start selling back-to-school promotions! Between campus bookstores building their inventory, PTA's and administrators figuring out what the return to in-person learning looks like and branded merchandise for the education and collegiate sector - there are plenty of promo opportunities to get excited about! Here … Continue reading Top 10 Back to School Ideas for 2021
Spotlight on Outdoor Events and Entertainment
After more than a year of everything virtual, outdoor events are ready to take off this summer due to the CDC relaxing guidelines as more Americans are vaccinated against COVID-19 (1). Americans love entertainment and they've missed it over the last year! In fact, did you know that entertainment is a consumer’s biggest expense after … Continue reading Spotlight on Outdoor Events and Entertainment