For better or worse, social media can quickly catapult a product, company, or person into the public spotlight literally overnight. When our BIC® Intensity® Clic™ Gel Pen (ICLGEL) went viral on TikTok, we experienced that impact firsthand. We invited Sam Hart (@thesam_show) to visit Koozie Group® headquarters recently, and she offered some practical advice on … Continue reading 4 Practical Tips for Social Media Success from a Viral TikTok Star