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BIC Fans - BIC recently launched "My BIC Notes", a note-taking and drawing app designed for iPads and now available at https:// itunes.apple.com/app/my-bic-notes/id611219106. Check it out! And use your BIC 2-in-1 Stylus while you're at it!
The Recovery of Luxury (Part 2) — High-end Writing Instrument Trends
There are two trends in today's marketplace that could be influencing the resurgence of luxury writing instruments: 1) The desire for the exception -- when it comes to spending a lot of money, timeless design sells. Brands that can play up a history or tradition are in demand. 2) Embracing analog -- in response to … Continue reading The Recovery of Luxury (Part 2) — High-end Writing Instrument Trends
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The Recovery of Luxury – High-End Writing Instruments Make a Comeback
According to a recent study published by Global Industry Analysts, Inc, the global market for Writing and Marking Instruments is forecast to reach US$21.6 billion by the year 2017. Luxury writing instruments performed well in 2012, paralleling steady growth among luxury products in general. Sales within the US luxury writing instruments market increased by 6% … Continue reading The Recovery of Luxury – High-End Writing Instruments Make a Comeback
The Stylus Trend – the latest in Writing Instrument Technology
Wasn't Steve Job's adamantly against the stylus? Didn't Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them? Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing. Those of us … Continue reading The Stylus Trend – the latest in Writing Instrument Technology
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