After more than a year of everything virtual, outdoor events are ready to take off this summer due to the CDC relaxing guidelines as more Americans are vaccinated against COVID-19 (1). Americans love entertainment and they've missed it over the last year! In fact, did you know that entertainment is a consumer’s biggest expense after … Continue reading Spotlight on Outdoor Events and Entertainment
Koozie Group® Hero: Maria Flemate
Sticky Notes Cutter/Packer, - Sleepy Eye, MN Today we recognize Maria as a Koozie Group® Hero for taking it upon herself to catch any flaws in-house and reworking them before they reach our customers. From very small scratches in the plate to the slightest bit of residue, Maria will point them all out in an … Continue reading Koozie Group® Hero: Maria Flemate
USA-Made is Back in a Big Way
Promo professionals have experienced their share of challenges in recent years when it comes to goods and materials produced overseas. First there was dealing with unpredictable pricing due to tariff changes, and now COVID-19 has caused disruptions that are shifting global supply chains. According to Forbes, the increased interest in reshoring has accelerated more since … Continue reading USA-Made is Back in a Big Way
How the Souvenir® Brand is Driving Innovation
The Souvenir® brand began in 1908 and has been a leader in supplying promotional writing instruments for over a century. Since reviving the Souvenir® brand in 2018 with 14 exclusive pens, Koozie Group has launched 46 new products that bear the Souvenir® name and that includes much more than just writing instruments. Plus, there's even more coming … Continue reading How the Souvenir® Brand is Driving Innovation
Building the Perfect Swag Bag
Everyone loves a party favor, and Oscar's weekend is the perfect time to consider what makes a swag bag truly memorable. The Oscar swag bag is the ultimate party favor with Forbes estimating the 2020 collection of goodies value at a whopping $225,000. While most clients aren't looking for something that over-the-top, swag bags are … Continue reading Building the Perfect Swag Bag
Koozie Group® Hero: Jeff Ibberson
Site Manager - Sleepy Eye, MN A true legend, today we honor Jeff as a Koozie Group® Hero for his unparalleled print knowledge, guidance and leadership that has helped build our promotional calendar dynasty. Jeff not only expertly manages a complex business, but challenges our Sleepy Eye site to transform their processes and printing capabilities … Continue reading Koozie Group® Hero: Jeff Ibberson
After COVID, What’s Next for Promo?
As COVID-19 vaccines roll out across the United States, there seems to be new hope that a path out of the Coronavirus pandemic is forming. In the promotional products industry, this hope includes the reinstatement of postponed events, small businesses reopening and clients restarting initiatives that were put on hold back in March 2020. (1) … Continue reading After COVID, What’s Next for Promo?
The Travel and Hospitality Market is Ready for a Comeback
Most people would agree that the inability to travel and visit with friends and family has been one of the more difficult parts of the pandemic. So, it's no surprise that with millions of Americans now fully vaccinated against COVID-19, people are itching to getaway. Especially now that the CDC has officially announced that people … Continue reading The Travel and Hospitality Market is Ready for a Comeback
What’s New this Month? April 2021
Put a spring in your step this month with new items perfect for spending time outdoors. Plus, check out eco-friendly promos made from recycled materials, new Souvenir® notebooks, colorful drinkware designed to get brands' noticed and more! Golf Take your promo game to new heights with the Titleist® Pro V1® and Titleist® Pro V1x® in … Continue reading What’s New this Month? April 2021
Top Trends for Spring ’21
If you're looking for ideas that impress, knowing current trends is a great place to start. By suggesting on-trend promos, you present yourself as an expert distributor while also giving clients unique ways to stand out from the competition and connect with their target audience. This trend collection brings together seasonal ideas, shifting consumer interests … Continue reading Top Trends for Spring ’21