Summer is in full swing so now is the time to start selling back-to-school promotions! Between campus bookstores building their inventory, PTA's and administrators figuring out what the return to in-person learning looks like and branded merchandise for the education and collegiate sector - there are plenty of promo opportunities to get excited about! Here … Continue reading Top 10 Back to School Ideas for 2021
Koozie Group® Hero: Lessia Groce
Inside Sales Account Manager, Clearwater Today we honor Lessia as a Koozie Group® Hero because after 36 years with the company, the knowledge she has is priceless! On the rare occasion she doesn't know something, she never hesitates to ask and always goes above and beyond for her customers, team and the company. She is … Continue reading Koozie Group® Hero: Lessia Groce
What’s Trending with Students in 2021
There are 21.4 college students in the U.S. with $376 billion in spending power, and smart brands know that marketing to students can create lifelong customers for brands. (1) Most college students are influenced by a brand’s authenticity as well as than their advertising, partly because of their use of ad-free streaming services and ad … Continue reading What’s Trending with Students in 2021
Straight to the Point: Happy National Ballpoint Pen Day!
If writing is your thing, then June 10th's unique holiday is for you - it's National Ballpoint Pen Day! And in our opinion, this humble invention deserves a special day because ballpoints have completely changed the way people experience ink. While using a "ball point" in writing instruments has been around since the late 19th … Continue reading Straight to the Point: Happy National Ballpoint Pen Day!
The Best Promo Products for Outdoors Fun
According to a special report from the Outdoor Industry Association (OIA), more Americans have engaged in outdoor recreation over the past year. In fact, during the pandemic people sought out socially-distanced outdoor activities to safely spend time with loved ones, for exercise/health and to reduce screen-time fatigue. Sunshine over screen time, anyone? Even better, these … Continue reading The Best Promo Products for Outdoors Fun
Koozie® Group Hero: Tammy Schindele
Accounts Receivable Associate - Clearwater, FL Today we honor Tammy as a Koozie Group® Hero for doing an exceptional job working with distributors and going above and beyond to help her colleagues when needed. In fact, Tammy was recently given positive shout outs in three different distributor reviews, helping us continue on our journey towards … Continue reading Koozie® Group Hero: Tammy Schindele
Outstanding Outdoor Case Studies
Outdoor recreation generates $887 billion in consumer spending every year, but there are more than just financial benefits to spending time in the great outdoors. Studies have shown that in addition to economic growth, outdoor recreation delivers benefits that help healthy, happy communities thrive. (1) Those impressive stats are hard to ignore – especially when … Continue reading Outstanding Outdoor Case Studies
4 Trends to Watch this Fourth of July
More than three-quarters of consumers typically celebrate Independence Day with cookouts, picnics, fireworks, parades, and travel. In 2020, fewer people attended community gatherings and instead opted for at-home celebrations to feel safe and adhere to guidelines put in place due to the pandemic. Even though the parties looked different, those who celebrated still spent an … Continue reading 4 Trends to Watch this Fourth of July
Spotlight on Outdoor Events and Entertainment
After more than a year of everything virtual, outdoor events are ready to take off this summer due to the CDC relaxing guidelines as more Americans are vaccinated against COVID-19 (1). Americans love entertainment and they've missed it over the last year! In fact, did you know that entertainment is a consumer’s biggest expense after … Continue reading Spotlight on Outdoor Events and Entertainment
Koozie Group® Hero: Maria Flemate
Sticky Notes Cutter/Packer, - Sleepy Eye, MN Today we recognize Maria as a Koozie Group® Hero for taking it upon herself to catch any flaws in-house and reworking them before they reach our customers. From very small scratches in the plate to the slightest bit of residue, Maria will point them all out in an … Continue reading Koozie Group® Hero: Maria Flemate