More than three-quarters of consumers typically celebrate Independence Day with cookouts, picnics, fireworks, parades, and travel. In 2020, fewer people attended community gatherings and instead opted for at-home celebrations to feel safe and adhere to guidelines put in place due to the pandemic. Even though the parties looked different, those who celebrated still spent an … Continue reading 4 Trends to Watch this Fourth of July
How the Souvenir® Brand is Driving Innovation
The Souvenir® brand began in 1908 and has been a leader in supplying promotional writing instruments for over a century. Since reviving the Souvenir® brand in 2018 with 14 exclusive pens, Koozie Group has launched 46 new products that bear the Souvenir® name and that includes much more than just writing instruments. Plus, there's even more coming … Continue reading How the Souvenir® Brand is Driving Innovation
Building the Perfect Swag Bag
Everyone loves a party favor, and Oscar's weekend is the perfect time to consider what makes a swag bag truly memorable. The Oscar swag bag is the ultimate party favor with Forbes estimating the 2020 collection of goodies value at a whopping $225,000. While most clients aren't looking for something that over-the-top, swag bags are … Continue reading Building the Perfect Swag Bag
Top Trends for Spring ’21
If you're looking for ideas that impress, knowing current trends is a great place to start. By suggesting on-trend promos, you present yourself as an expert distributor while also giving clients unique ways to stand out from the competition and connect with their target audience. This trend collection brings together seasonal ideas, shifting consumer interests … Continue reading Top Trends for Spring ’21
The Collaboration That Made the Koozie® Savannah Tumbler So Cool
Since launching in January, The #46317 Koozie® Savannah Tumbler – 18 oz. is quickly becoming one of our most popular new products. Sure, it looks cool and performs well like all Koozie® drinkware, but there’s something a little extra special about the Savannah Tumbler. And the story actually starts in Savannah, more specifically at the … Continue reading The Collaboration That Made the Koozie® Savannah Tumbler So Cool
Save with the Real Deals in the Koozie Group Annual Promotion Flyer
The Koozie Group annual promotion flyer is here with all the best deals for 2021! In fact, the deals are so real you'll find top-sellers and favorite brands for up to 35% off EQP. Plus we have even more annual promotions at kooziegroup.com! Get ready to save with: 57 different offers from 10+ product categoriesSpecial … Continue reading Save with the Real Deals in the Koozie Group Annual Promotion Flyer
As the Demand for PPE Levels Out, PrevaGuard’s™ Popularity Continues to Grow
The December ESP search data is in and traditional promo categories are making a comeback for the first time since the pandemic hit last spring. In fact, the Top 10 ESP Search Term data shows two promo classics, mugs and pens, bumping face masks to #3. December was the first time in eight months that … Continue reading As the Demand for PPE Levels Out, PrevaGuard’s™ Popularity Continues to Grow
Kick Off 2021 with Koozie Group
2021 is finally here and we are excited about all the great things we have in store for our Distributors as Koozie Group. Not only did we change our name, but we’ve got new resources, selling tools, products and promotions to help you grow your business. Here's everything we want you to know for 2021. … Continue reading Kick Off 2021 with Koozie Group
Looking Back at Our BIC Graphic NA Heroes
At BIC Graphic North America, we help build brand legacies by leveraging our powers as a team to create energy, win the right way and deliver an exceptional customer experience. Our BIC Graphic NA Heroes exemplify our People Powers to make a positive difference in our business every day. Thanks to all our BIC Graphic … Continue reading Looking Back at Our BIC Graphic NA Heroes
2021 Promo Trends: Our Team’s Predictions
As December approaches, now is a good time to think about what lessons were learned over the past year and look ahead to the future. 2020 brought new obstacles for the promotional products industry and the Koozie Group Team rose to the challenge. So we thought they were the perfect group to reflect back on … Continue reading 2021 Promo Trends: Our Team’s Predictions