The December ESP search data is in and traditional promo categories are making a comeback for the first time since the pandemic hit last spring. In fact, the Top 10 ESP Search Term data shows two promo classics, mugs and pens, bumping face masks to #3. December was the first time in eight months that … Continue reading As the Demand for PPE Levels Out, PrevaGuard’s™ Popularity Continues to Grow
Kick Off 2021 with Koozie Group
2021 is finally here and we are excited about all the great things we have in store for our Distributors as Koozie Group. Not only did we change our name, but we’ve got new resources, selling tools, products and promotions to help you grow your business. Here's everything we want you to know for 2021. … Continue reading Kick Off 2021 with Koozie Group
Looking Back at Our BIC Graphic NA Heroes
At BIC Graphic North America, we help build brand legacies by leveraging our powers as a team to create energy, win the right way and deliver an exceptional customer experience. Our BIC Graphic NA Heroes exemplify our People Powers to make a positive difference in our business every day. Thanks to all our BIC Graphic … Continue reading Looking Back at Our BIC Graphic NA Heroes
2021 Promo Trends: Our Team’s Predictions
As December approaches, now is a good time to think about what lessons were learned over the past year and look ahead to the future. 2020 brought new obstacles for the promotional products industry and the Koozie Group Team rose to the challenge. So we thought they were the perfect group to reflect back on … Continue reading 2021 Promo Trends: Our Team’s Predictions
This Year Wasn’t All Face Masks – The Hottest New Items from 2020
Face masks and other PPE related items were everywhere in 2020, including the promotional products industry. And over the course of this year, we’ve learned face coverings make great promos getting 4,235 impressions over their anticipated lifetime. While it may not seem like it, 2020 was actually about more than just masks. In fact, BIC … Continue reading This Year Wasn’t All Face Masks – The Hottest New Items from 2020
What’s New this Month? November 2020
November new products have arrived with great new additions to our PrevaGuard™ product line, stylish tumblers that will get brands noticed and tech accessories perfect for staying safely powered up while on the go. Here are a few of our favorite new promo products this month: PrevaGuard™ PrevaGuard™ products contain an EPA-registered antimicrobial agent that … Continue reading What’s New this Month? November 2020
Our Favorite Halloween Imprints II
Who's ready for SpoOoOOoky Halloween?! This holiday is a favorite at BIC Graphic NA because we get to see all the fun and creative ways brands get into the spooky spirit. Holiday-related promotional products are great for helping seasonal businesses get impressions during their off-season, and festive promos give consumers a reason to interact with … Continue reading Our Favorite Halloween Imprints II
How Gifting has Evolved and What to Give in 2020
It’s certainly been an unforgettable year and as we head into Q4 it’s worth taking a look at how COVID-19 is changing gifting in 2020. The traditional year-end celebrations may be few and far between, but a little gift can certainly go a long way towards connecting with your customers. Plus, getting creative with gift-giving … Continue reading How Gifting has Evolved and What to Give in 2020
BIC Graphic North America to become Koozie Group effective January 2021
BIC Graphic North America has announced it will be changing the company name to Koozie Group beginning on January 1, 2021. The promotional products industry supplier has operated under the BIC® name since 1969 and has owned the Koozie® brand since 2009. “We are evolving as a company, so it makes sense to change our … Continue reading BIC Graphic North America to become Koozie Group effective January 2021
BIC Graphic NA Hero: Diane Gibson
Elite Customer Care - Saint Petersburg, FL Today we honor Diane as a BIC Graphic North America Hero for thinking outside and box and doing whatever it takes to make sure our Distributors succeed. She knows that understanding her customers and their business will bring them success - which in turn leads to BIC Graphic … Continue reading BIC Graphic NA Hero: Diane Gibson