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What’s Trending with Students in 2021

There are 21.4 college students in the U.S. with $376 billion in spending power, and smart brands know that marketing to students can create lifelong customers for brands. (1) Most college students are influenced by a brand’s authenticity as well as than their advertising, partly because of their use of ad-free streaming services and ad … Continue reading What’s Trending with Students in 2021