Writing Instruments continue to be a top selling product category. According to PPAI’s 2012 Sales by Product Category, Writing Instruments are #3 behind Wearables (always #1) and Bags. In the US, Writing Instruments are the most commonly owned promotional product and are used most often – over 18 times per month! As simple as they … Continue reading Writing Instruments & Ink Trends
The Recovery of Luxury (Part 2) — High-end Writing Instrument Trends
There are two trends in today's marketplace that could be influencing the resurgence of luxury writing instruments: 1) The desire for the exception -- when it comes to spending a lot of money, timeless design sells. Brands that can play up a history or tradition are in demand. 2) Embracing analog -- in response to … Continue reading The Recovery of Luxury (Part 2) — High-end Writing Instrument Trends
The Recovery of Luxury – High-End Writing Instruments Make a Comeback
According to a recent study published by Global Industry Analysts, Inc, the global market for Writing and Marking Instruments is forecast to reach US$21.6 billion by the year 2017. Luxury writing instruments performed well in 2012, paralleling steady growth among luxury products in general. Sales within the US luxury writing instruments market increased by 6% … Continue reading The Recovery of Luxury – High-End Writing Instruments Make a Comeback