BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN

BIC Graphic is pleased to announce over 20 new BIC® branded writing instruments, including five completely new design families as well as extensions of other successful products featuring either new colors or the addition of a stylus version. Three key trends have influenced the development of the new BIC® writing instruments: Prominent branding, as requested by … Continue reading BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN

The Stylus Trend – the latest in Writing Instrument Technology

Wasn't Steve Job's adamantly against the stylus?  Didn't Apple design the iPhone and iPad to be so intuitive that children with finger-painting abilities could use them?  Well, yes, but it seems that the stylus is becoming more and more necessary as note-taking and drawing apps become popular and higher-level functionality is developing. Those of us … Continue reading The Stylus Trend – the latest in Writing Instrument Technology