Timed-Release Marketing

We've all heard of "timed-release caplets" right? (Medication formulated to release slowly to sustain its effect.)  But what about timed-release marketing? Promotional products, particularly calendars, are perfect examples of timed-release marketing vehicles.  An industry-commissioned study showed that 86% of all calendar recipients could recall the ad message that's hanging on their wall.  The average recall of … Continue reading Timed-Release Marketing