We've all heard of "timed-release caplets" right? (Medication formulated to release slowly to sustain its effect.) But what about timed-release marketing?
Promotional products, particularly calendars, are perfect examples of timed-release marketing vehicles. An industry-commissioned study showed that 86% of all calendar recipients could recall the ad message that's hanging on their wall. The average recall of a commercial on TV is around 24%.
Consider this: There are 365 days in a year. If the average person looks at their calendar 12 times a day, this equals 4,380 viewing per year. Take an average calendar cost of just $2.00 and divide it by 4,380 viewings and you come up with a cost-per-impression that's less than half a cent for that calendar.
Now that's ROI!
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