It's true, calendars have been around since well before the Roman Empire, but calendars of all types remain a six billion dollar industry in the US. The fact that calendars have remained popular as an advertising vehicle is a testament to their adaptability to change with the times and adapt to a variety of uses.
Calendars = real estate. Lots of real estate that is very easy to customize. On what other promotional product can you imprint educational content, coupons, how-to's, product information, fund-raising or cause-related content and much more.
Its also important to remind your customers that while calendars are terrific for outward-facing communications, they are also great internal vehicles for company-related messages such as safety, benefits (health and investments), policy reminders, etc.
Contact your local Norwood Publishing Account Manager for even more ideas. Our team will be more than happy to help you put together a well-rounded presentation to WOW your customers.
It's Calendar Season! Happy Selling!
~Margit Fawbush
