We are very excited fūl, our new line of bags and backpacks. Founded in 2005, fūl (pronounced "fuel") is owned by JALP, which stands for Justin Timberlake (singer/songwriter/actor), Al Gossett (entrepreneur), Lynn and Paul Harless (Justin's parents.) #15479 Brickhouse Sling Backpack fūl's inspiration behind their products is music. They are based in Memphis, TN - home … Continue reading All fūl and sōl bags now 10% off – Get the backstory on these great bags!