We are very excited fūl, our new line of bags and backpacks.  Founded in 2005, fūl (pronounced "fuel") is owned by JALP, which stands for Justin Timberlake (singer/songwriter/actor), Al Gossett (entrepreneur), Lynn and Paul Harless (Justin's parents.)

15479_titanium_blank #15479 Brickhouse Sling Backpack
fūl's inspiration behind their products is music.  They are based in Memphis, TN – home of BB King, Justin Timberlake, and some guy named Elvis.  Music brings people together, inspires creativity and appeals to a broad demographic across all genres.  That's how fūl feels about their bags – there is something for everyone in their collection.


fūl's motto is, "Create quality bags with a fashion edge."  High quality, durable 1680D ballistic polyester with a PVC bottom is easy to clean and will survive years of wear and tear.  Fully padded back panel with signature Air Flow design allows for comfort and stability.  All bags include many functional features such as slip pockets, internal zippered compartments, audio ear bud ports, cell phone pouch and more.

#15491 JT Backpack

Here are just a few of the celebrities spotted carrying fūl bags:  Taylor Swift, Tommy Lee, Justin Timberlake, Duffy, Jessica Biel, Chris Martin (Coldplay), Pink, Paris Hilton, Jennifer Hudson and more….

Click here to see all the terrific fūl bags we offer – exclusive to Norwood!

Click here for details on our 10% off promotion!

~Margit Fawbush

One thought on “All fūl and sōl bags now 10% off – Get the backstory on these great bags!

  1. We’re very excited to see this addition to your line. We have several University clients who utilize backpacks as part of their promotional campaigns to students. We’ll certainly be showing this line to them in 2010.

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