Sheaffer® Pen has an exciting message for the
tens of thousands of people passing through Times Square, the heart of New York City.

Sheaffer’s most recent advertising campaign will
be featured on the “Geoffrey-Tron” screen, located above the Toys R’ Us in the
heart of Times Square from November 2, 2012
through December 31, 2012. The campaign will run two times each hour, appearing
more than 2,800 times throughout the holiday season and creating millions of
impressions with visitors from around the globe.




Known as “The Crossroads of the World,” Times Square is the most visited tourist attraction around
the world and is famous for the astounding digital advertisements that
illuminate the area.  Promotional
products distributors can take advantage of the exciting Centennial celebration
and additional brand exposure Sheaffer® will receive when presenting the line
to their customers.  The Sheaffer® line
of writing instruments, exclusively offered by BIC Graphic is an exclusive,
high-value gift idea – perfect for your most discerning client or executive.

“2013 is going to be a phenomenal year for
the brand,” said Gretchen Dickenson, Group Brand Manager – Sheaffer® Pen.  “Activities will surround the mark that
Sheaffer made in history over the last one hundred years while also envisioning
what the future will bring for the brand.”

~Margit Fawbush

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