There are many quality differentiators in bags – ways to tell the quality of the materials and construction to ensure your customer is getting a bag that will maximize their brand impressions long into the future. Make sure you take these into consideration as you select the bags to recommend to your customers.

Material Differences

Look for bags made of the same material throughout. Some suppliers replace back panels with a lower-cost alternative such as non-woven materials. This compromises durability and lifespan.

Material back










Webbing quality and size is important. The width of the shoulder strap is a small detail, but important because it impacts ease of carrying and comfort. They should be 1.5” wide and soft to the touch.











Carrying handles are often a way for suppliers to save on material costs. Wrapping carrying handles in fabric is the ideal – ensuring a comfortable grip.












Details that Make the Difference

There are other more minute details to look for when comparing bags that can really make a bag look more retail-inspired and more premium to the end user. Examples include trim details such as piping or patterns, stitching accents, grommets and even metal shoulder strap adjusters versus plastic ones.

Size differences are also important – suppliers measure differently, so be sure to order samples to see exactly how large, roomy, and/or useful the bag will be.

Other differences to look out for include imprint area size and stitch per inch (this ensures seam strength for durability).










  • 600D Polyester throughout
  • Size: 18”w x 10-1/2”h x 9”d
  • Screen Print: Front, 8"w x 4"h (max: 4 colors)
  • 7 Colors Available

The Center Court Duffel AP6810 (Atchison® by BIC Graphic) is a great example of a bag that meets all the important criteria when helping your customer select a promotional duffel bag.

And if you get in a pickle, its even available on Free 24 Hour Rush Service!

Further product details and pricing available here.

~Margit Fawbush




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