The options are endless out there, but its up to the distributor to make sure they are recommending the best lunch tote or 6-pack cooler to their client?  Lunch totes and bags with good quality construction and great style ensure repeated use and years of brand impressions.

Not sure what quality construction really means in this category? Or what features to point out?

Material Differences

A higher denier polyester is a good indicator of both strength and durability. Check to see what denier the outer fabric is.

A heat-sealed PEVA lining will ensure leaks and spills stay within the cooler rather than leaking through to the outside. A thicker, silver PEVA lining looks more premium than the standard white. Also, check that the foam is thicker to ensure really effective insulation. Coolers with a lined bottom offers more structure and supports the weight of the contents.


The length of the handle or carrying strap can be overlooked, but it is important to ensure the majority of users are comfortable carrying the cooler. The longer strap offers the choice of carrying over the shoulder or in the hand – more versatile for users.


More Details that Make the Difference

There are several more details to look for to ensure you are recommending a quality product with a retail look that will ensure maximum brand impressions long into the future. Here is the Koozie(R) 6-Pack Cooler…and here is what sets it apart.

Rivets that reinforce panels or carrying handles add style and durability. An exterior pocket for napkins or small snacks is also a helpful feature and definitely not standard.


Other differences to look out for include a large imprint area size and the breadth of available colors. Not only do you want to consider your brand’s colors, but also what’s in style. Punch it up with brights – they are so “in” right now.

The KOOZIE® Six-Pack Kooler #45036 is a best seller in the industry, meeting all the standards you should look for when selecting a cooler for your customers.

  • 420D Polyester
  • Thicker foam insulator
  • 12” handle drop length
  • Available in 14 colors

And even better, it’s available on Free 24 Hour Rush Service if you’re in a jam. Further product details and pricing available here.

~Margit Fawbush

Related articles

Bic Graphic Launches Over 85 New Products
A Wedding Case Study – how to use promo products
Bic Graphic Expands Clear Bag Collection

2 thoughts on “Why KOOZIE(R) Lunch Koolers? Here’s Why!

  1. You should really make blank koozies for sublimators. You would sell millions and millions to new customers

Leave a Reply