According to ASI’s recent Impressions Study, logoed bags tie with writing instruments as having the lowest cost per-impression of any promotional item in the US. 31% of consumers own a promotional bag – whether it’s a tote, duffel, backpack or briefcase. On average, bags are kept nearly 7 months – that’s staying power.
Imagine the long-term usage of bags inspired by retail trends – with the look, feel and functionality of those you’d buy for yourself.
Several trends have guided product development for 2015 and 2016:
1) Retail-inspired patterns – step and repeats, florals, bold stripes and more – both on internal linings and as exterior panels and accents.
#15761 Hut Tote
2) Bright, vibrant colors have been accenting bags – look for eye-popping neon and tropical brights in particular.
AP8012 Annie Tote
3) Clear/see-through materials – it started as a fashion trend, moved towards a way of easing security concerns and now it continues to live on, particularly in sporting goods.
#15797 Clear Cinch Backpack
4) Cotton – cotton is durable, reusable and eco-friendly. Using cotton tote bags conveys environmental concern and practicality – and is also very stylish.
#15810 Striped Cotton Tote
5) Two tone polyester — an upgrade to the traditional 600D polyester. Used in retail, this fabric has a higher perceived value and gives the perfect finish to a street style/casual look. Minimalist fashion at its best.
#15807 KAPSTON(TM) Pierce Backpack
6) Natural look trend – seen in home décor and accessories, tone-on-tone texture gives an organic, natural look to items like pillows, ottomans, drapes, even wallpaper. This is now informing bags and totes.
#15655 Jute Grocery Tote
All in all, continuing to watch home décor and fashion trends keeps promotional bags fresh and in-demand as a way of keeping your brand message out in public. Choose a stylish bag inspired by the trends in retail and you’ll have a winning combination.
Click here for a link to BIC Graphic's complete Bag assortment.
~Margit Fawbush
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