According to ASI’s recent Impressions Study, logoed bags tie with writing instruments as having the lowest cost per-impression of any promotional item in the US. 31% of consumers own a promotional bag – whether it’s a tote, duffel, backpack or briefcase. On average, bags are kept nearly 7 months – that’s staying power.

Imagine the long-term usage of bags inspired by retail trends – with the look, feel and functionality of those you’d buy for yourself.

Several trends have guided product development for 2015 and 2016:

1)  Retail-inspired patterns – step and repeats, florals, bold stripes and more – both on internal linings and as exterior panels and accents.








#15761 Hut Tote

2)  Bright, vibrant colors have been accenting bags – look for eye-popping neon and tropical brights in particular.








AP8012 Annie Tote

3)  Clear/see-through materials – it started as a fashion trend, moved towards a way of easing security concerns and now it continues to live on, particularly in sporting goods.





#15797 Clear Cinch Backpack

4)  Cotton – cotton is durable, reusable and eco-friendly. Using cotton tote bags conveys environmental concern and practicality – and is also very stylish.







#15810 Striped Cotton Tote

5)  Two tone polyester — an upgrade to the traditional 600D polyester. Used in retail, this fabric has a higher perceived value and gives the perfect finish to a street style/casual look. Minimalist fashion at its best.







#15807 KAPSTON(TM) Pierce Backpack

6)  Natural look trend – seen in home décor and accessories, tone-on-tone texture gives an organic, natural look to items like pillows, ottomans, drapes, even wallpaper. This is now informing bags and totes.







#15655 Jute Grocery Tote

All in all, continuing to watch home décor and fashion trends keeps promotional bags fresh and in-demand as a way of keeping your brand message out in public. Choose a stylish bag inspired by the trends in retail and you’ll have a winning combination.

Click here for a link to BIC Graphic's complete Bag assortment.

~Margit Fawbush


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