According to ASI’s recent Impressions Study, logoed bags tie with writing instruments as having the lowest cost per-impression of any promotional item in the US. 31% of consumers own a promotional bag – whether it’s a tote, duffel, backpack or briefcase. On average, bags are kept nearly 7 months – that’s staying power.

Imagine the long-term usage of bags inspired by retail trends – with the look, feel and functionality of those you’d buy for yourself.

Several trends have guided product development for 2015 and 2016:

1)  Retail-inspired patterns – step and repeats, florals, bold stripes and more – both on internal linings and as exterior panels and accents.

Bicwccprod46328072

 

 

 

 

 

 

#15761 Hut Tote

2)  Bright, vibrant colors have been accenting bags – look for eye-popping neon and tropical brights in particular.

Bicwccprod46331341

 

 

 

 

 

 

AP8012 Annie Tote

3)  Clear/see-through materials – it started as a fashion trend, moved towards a way of easing security concerns and now it continues to live on, particularly in sporting goods.

Bicwccprod46328045

 

 

 

#15797 Clear Cinch Backpack

4)  Cotton – cotton is durable, reusable and eco-friendly. Using cotton tote bags conveys environmental concern and practicality – and is also very stylish.

Bicwccprod46328033

 

 

 

 

 

#15810 Striped Cotton Tote

5)  Two tone polyester — an upgrade to the traditional 600D polyester. Used in retail, this fabric has a higher perceived value and gives the perfect finish to a street style/casual look. Minimalist fashion at its best.

Bicwccprod46328036

 

 

 

 

 

#15807 KAPSTON(TM) Pierce Backpack

6)  Natural look trend – seen in home décor and accessories, tone-on-tone texture gives an organic, natural look to items like pillows, ottomans, drapes, even wallpaper. This is now informing bags and totes.

Bicwccprod46327926

 

 

 

 

 

#15655 Jute Grocery Tote

All in all, continuing to watch home décor and fashion trends keeps promotional bags fresh and in-demand as a way of keeping your brand message out in public. Choose a stylish bag inspired by the trends in retail and you’ll have a winning combination.

Click here for a link to BIC Graphic's complete Bag assortment.

~Margit Fawbush

 

Related articles

Norwood by Bic Graphic Is Right on Trend With New Writing Instruments and Ink Options
Three Bag Trends You Don't Want to Miss
Bic Graphic Refreshes Bic Clic™ and Bic Clic™ Gold With Six Bright New Colors Perfect for Summer

Leave a Reply