2016 Writing Instrument Trends

Writing Instruments continue to be a top selling product category – both ASI and PPAI reported it as the 2nd largest product category (2014 year end data). Globally, the market for Writing and Marking Instruments is projected to reach US $17.5 billion by 2020, driven by product innovations, an increase in home offices, growing interest … Continue reading 2016 Writing Instrument Trends

BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN

BIC Graphic is pleased to announce over 20 new BIC® branded writing instruments, including five completely new design families as well as extensions of other successful products featuring either new colors or the addition of a stylus version. Three key trends have influenced the development of the new BIC® writing instruments: Prominent branding, as requested by … Continue reading BIC GRAPHIC LAUNCHES OVER 20 NEW BIC® WRITING INSTRUMENTS SUPPORTED BY #LOVEMYBIC CAMPAIGN

BIC GRAPHIC LAUNCHES OVER 400 NEW PRODUCTS ACROSS TOP PRODUCT CATEGORIES

BIC Graphic continues to innovate in key product categories and drive trends with over 400 new products launching in January 2016. Based on extensive research both inside and outside the industry, the product development team has not only focused on bringing exciting new products to the line, but also expanding top selling categories with new colors and line extensions … Continue reading BIC GRAPHIC LAUNCHES OVER 400 NEW PRODUCTS ACROSS TOP PRODUCT CATEGORIES