Let’s be honest, few industries embrace self-promotion quite like those in financial services. Banks, insurance companies and other consumer financial organizations can make use of almost any promotional product to reinforce their brands. With all the competition out there, is it worth spending time and resources going after these promo power players?

Absolutely! According to SelectUSA, the financial sector in the U.S. is the largest and most liquid in the world.

  • At least 130 of Fortune’s Global 500 companies have headquarters in the U.S. to take advantage of its creative, competitive, and comprehensive financial services sector
  • Finance and insurance represents 7.3% or 1.4 trillion of U.S. gross domestic product
  • The U.S. banking system has over $16.8 trillion in assets. [1]

Financial businesses will continue to build self-promotion dollars into their marketing budgets. Targeting these companies and earning their business could mean repeat orders for years to come.

To help you get started, BIC Graphic NA has identified top sellers in the Finance vertical market to guide your efforts.


Stationery products are tried and true in the Finance vertical for good reason. With a long product lifespan and the prominence of being displayed both at the home and the office they offer the best bang for your buck.


Writing Instruments

Traditional writing is still a frequent part of daily business activities in the financial industry. It only makes sense to be sure the pens being used to sign checks and complete loan applications are imprinted with a company logo.

  • #GR BIC® Grip Roller – This cap pen is well-recognized as a quality BIC® pen with comfortable textured grip and fast-drying ink for clean, precise writing.
  • #55210 Element Pen – This plunger-action pen comes in a range of corporate colors at a great price point with imprint capability on the translucent barrel or the clip
  • #ANTHSTY BIC® Anthem Stylus Pen – A capacitative screen click-through stylus pen featuring chrome-plated accents and the iconic BIC® Boy molded into metal rivets



People are serious about making sure their money is in good hands. New, high-tech items are a great way to convey a financial institution is innovative, savvy and smart.



Did you know 11 million meetings take place in the U.S. each workday? [2]Boardroom branding is essential as meeting attendees make use of the items immediately and long after, since they double as take-home gifts.

  • #15889 Stay Organized Journal – Enough pockets to keep business cards and other details organized with color accents and an imprint that stands out on a black leather-like cover
  • #AP3012 All Day Computer Briefcase – This stylish Atchison® brief has a padded laptop sleeve, front slip pocket with organizer for pens/business cards, adjustable shoulder strap and carry handle


KOOZIE® Brand Products

Nothing says high-quality like promoting brands on a KOOZIE® product. From totes to koolers to drinkware, the KOOZIE® brand is the trusted name for insulated products of superior quality.

  • #62438 KOOZIE® Mantra Golf Kit – Titleist® DT® TruSoft – The perfect accessory for on-the-go golfing, with golf balls and tees included in an imprinted KOOZIE® bottle kooler
  • Coming Soon! #46177 KOOZIE® Hartwell Vacuum Tumbler – Stainless steel outer and inner with copper lining for extra insulation; The sleek design has a screw on lid with leak-proof slider opening


Find more great products perfect for the Finance industry at bicgraphic.com.

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