You don’t have to look far on social media to see that camping has become cool again. What used to be viewed as a dreaded excursion away from technology and air conditioning is now considered a coveted time to relax, escape stress and clear the mind. According to a report by KOA, 77 million U.S. households have someone who camps at least occasionally – many as often as three times per year. [1]
This rise in popularity of an outdoor lifestyle is driven by (you guessed it) Millennials and Gen Xers, who make up three-quarters of all campers. Instead of the traditional outdoor gear that is focused on performance, these new campers want to create a fun and memorable experience that is meant to be enjoyed with portable speakers and KOOZIE® can koolers. [2]
As those who may not have been interested in camping before are heading outdoors, the opportunity for promo in this popular space is limitless. Here are some of our favorite items for time spent outdoors, whether back-country hammock camping or “glamping” at a weekend music festival.
#15937 KOOZIE® Wanderer Daypack – A useful and functional backpack for a day spent on the trails. Includes a large main zippered compartment, two front zippered pockets, two side mesh pockets and bungee cords for plenty of storage space. The padded mesh back, side compression straps and padded adjustable shoulder straps help you stay comfortable during your trek.
#21187 Camping Light – Thirty bright LED bulbs provide 360 degree illumination at your campsite. Features easy carry handles that can also be easily used to hang the lantern from your tent. Available in trendy gunmetal with 1-color imprint.
#26118 Water Resistant Picnic Blanket – Fleece on one side and water-resistant polyester on the other make this a great go-to outdoor blanket. Folds up for easy portability with carry handles and an outer slip pocket.
Coming soon! #26090 Survival Band – A survival bracelet is essential for adventurers and proves useful in all kinds of outdoor situations.[3] This band contains a whistle, compass and two lengths of paracord over 4 ½ feet long when unraveled. Features a metal plate for the imprint, buckle closure and adjustable drawstring with toggle to fit most wrist sizes. (Available July 1st)
46173 KOOZIE® Tripple Vacuum Tumbler – 13 oz. – This KOOZIE® tumbler is perfect for everything from coffee at sunrise to drinks by the evening campfire! The vacuum-insulation and drink-through lid keeps beverages hot or cold for hours, and the 3-in-1 design also acts as a bottle or can kooler.
#32143 5W Foldable Solar Charger – The majority of campers (97%) bring some sort of technology while camping to stay connected and share experiences via social media. [4] These solar panels use the power of the sun to charge your devices and fold up for easy storage. The USB port delivers 1A output to help you stay powered up.
#26006 Collapsible Pet Bowl – Many parks and sites allow canine companions, and camping with dogs can enhance the enjoyment of a weekend in nature. [5] This collapsible pet bowl has an attached carabiner for easy portability to help four-legged friends stay hydrated on outdoor adventures.
#26007 Premium Mesh Chair – A comfy option for roasting s’mores over the campfire, this chair features breathable mesh, a padded headrest and two armrests. Includes matching carry bag with shoulder strap and drawstring.
#32202 Xoopar® Bluetooth® Sound Block Speaker – This speaker is the same size as an average cell phone to take up minimal space in your backpack but deliver quality sound. Bluetooth® 4.0 connects wirelessly up to 30 feet away and provides up to 4 full hours of play time.
#26021 KOOZIE® Portable BBQ with Kooler Bag – Be ready for summer adventures with this portable barbeque grill in a KOOZIE® kooler bag for easy storage and transportation. Includes a 12-can main compartment with PEVA liner to keep items chilled while you grill.
For more great camping and outdoor promo ideas, contact your BIC Graphic NA sales rep or visit bicgraphic.com.
5 thoughts on “Promo’s Place in Camping’s Comeback”