The KOOZIE® brand has been helping companies promote their message with can koolers, bags and more for 40 years. Here are three case histories featuring how KOOZIE® brand products helped end users showcase their services and build their business.
A Case Study for a Non-Profit Association
A national non-profit association for campgrounds and RV parks was coordinating a membership drive to promote their services. The association wanted to use a promo campaign as an incentive to increase membership renewals, reach new members and increase attendance at their annual conference.
The association chose to include the #46173 KOOZIE® Triple Vacuum Tumbler as part of their membership drive promo pack. Each campground or RV Park that joined/renewed and also signed up for the annual conference received 288 KOOZIE® Triple Vacuum Tumblers imprinted with their business logo. The promo packs created buzz in the industry and the association saw an increase in website visits and calls during the drive. They also saw an increase in year-over-year memberships, higher conference attendance and received positive feedback from members. The association plans to continue and expand the program during the next membership drive.
A Case Study for Collegiate & Education
The student affairs office at a metropolitan college was launching a new rental and resources program for outdoor activities. The program included day and weekend excursions as well has skills training events. As part of the launch, the bookstore set aside a pop-up shop for students to buy outdoor gear and accessories.
The student affairs office chose to include the #15937 KOOZIE® Wanderer Daypack in the outdoor program pop-up shop, imprinted with the program logo. The backpack’s versatility in use for both outdoor activities and as a bag for use on campus was appealing, as well as the color options that included one of the school’s brand colors. The program’s student employees also received a daypack as part of their on-boarding. The daypack was one of the most popular items in the pop-up shop and the bookstore decided to imprint them with the school logo and add them to their standard inventory. The addition of the backpack and other KOOZIE® products contributed to an increase in store revenue the following semester.
A Case Study for Insurance
A life insurance company was launching a nationwide ad campaign heading into the fall months with a focus on family fun. They wanted to provide local offices with giveaway items as part of the campaign roll out that would tie-in to family fun and also have a high perceived value.
The insurance company chose the #26121 KOOZIE® Kamp Chair because of the quality of materials, versatility and coordination with the corporate brand colors. The local offices chose how to distribute the chairs; many used them as giveaways at shows or for client appreciation. The chair was well-received by their clients who loved the kooler features for use when camping, watching their kids play sports and at outdoor activities.
Visit bicgraphic.com to view the whole collection and find the perfect KOOZIE® item to celebrate your clients’ unique brands.
